QUOTE(B-Mecha @ Dec 21 2011, 10:07 AM)
Regarding design pricing. I think many designers miss the most important thing about business. Being a better designer doesn't mean he will get better income. Don't mix up design quality and income. Have a closer look at the market supply and demand.
There isn't much client that emphasize on idea & design. The demand for quality design is low. The culture doesn't demand graphic designer whose main value is in the idea and design part.
Most client just want something fancy and catchy. They prefer immediate effect and cost very cheap, so all the money go into their pocket instead of yours. They don't give a shit about design, you copy from whoever, can help them sell their thing or whatsoever. They have a design in their mind, designer is nothing but someone that help them click the computer, just like a typist but for graphic, a.k.a. Pixel Pusher.
From online, client can get bunch of cheap low quality designer and pay like 50 to settle their projects. Web template and free CMS, premium themes where people can just pay USD50 and get things done, with 1 year support. Normal average client won't want to pay good price for design, even u r the best of the world, they simply don't feel like paying for such service.
Design talent is over supply in this country, the demand just couldn't catch up as fast. What can a passionate designer do in this low demand market?
1. Build better skill and fight your way to grab some big clients.
2. The business model of design company itself need to evolve.
That's why u heard from many seniors, "if you want to make money, quit design or start your own design company". It is very tough, u might end up drawing and designing a lot but not getting a cent, if u know some marketing strategy that will speed up a lot. Spend more time research and check out the latest demand and see how can your skill fit into the trend.
What B-Mecha said is very true.
My friend once worked at this local company that sells food products for export and local consumption. They had in-house designer. What surprised my friend was the attitude of the business owner. All he wanted was not quality design. Not originality. In fact, he told the designer to copy the looks of overseas products. My friend showed me the products side by side, and the designs looked almost similar. Color scheme, fonts, and even illustrations. But it's not the fault of the designer, he was just following orders. When I saw it, I said that if this was in the U.S, you can expect a lawsuit very quickly for copying someone else's looks and brand identity.
There are websites that act as a source ground/middleman for clients and designers. Designers register with the website and clients from all over the world can search the database and find a designer they want for their jobs. However, many users have said that this system is not beneficial as if you are in the US or Australia, you will get beat by designers from third-world countries who offer their services for very low low prices.
I think design companies who have big corporate clients like FMCG can do very well. FMCG's are willing to pay for quality and brilliant ideas.My friend was working at an FMCG company, and back in 2009, designing a 16 page A4 newsletter excluding stock photos would cost about RM8000 plus.
Corporate season greeting cards or A5 flyer designs would range from RM1300 to RM3000. The quotation usually includes up to 2 free revisions. After that, any more revisions would cost extra.
Another very interesting I read recently was of this local designer.
She is featured in a local magazine.
She is famous for making Pocotee, a character she designed.
It is said her regular job is as artist at animation company.
But in her free time, she designed her own characters for fun and then put them up on the web as cartoon series.
She didn't expect much but it turned out as a hit.
Now, she sells her own hand made merchandises.
I read she also taught at DaVinCi art Classes.
This is one way to go about it, find other avenues to use your artistic talents. Make your own characters, own handmade crafts, cartoon strips, teach at art centres, art tuition....etc etc. Multipronged approach simultaneously if you can.
In the US, because of the economic slump, many people are holding more than job and wearing many different hats to make extra money. Gone are the days when you worked only one job. Today, you can find executives working the day at office, doing night shifts at a local bar, and mowing lawns or car wash on weekends.
A 14 year old girl in the US designs her own bottlecap magnetic necklaces. She's already a millionaire. It's not the first time I heard that art and craft has brought prosperity to young people. I read so many news reports that I can't remember them all. www.snapcapsonline.comThis post has been edited by demonhunter360: Dec 21 2011, 10:56 AM