tq

Visiting the Sony Factory in Thailand, Ayutthaya

The 24,307m2 Sony factory in Ayutthaya (also known as STT-A) has been in production since 1988, traditionally focusing on on TV manufacturing. Part of Sony's strategy to streamline manufacturing and keep costs down by choosing the most suitable locations (a decision based also on available expertise, and supplies), the company decided to shift production from TVs to digital cameras in 2009; it is now one of the two DSLR manufacturing plants for Sony with the other located in Gifu, Japan. Since then, the factory has been producing the new NEX-3, NEX-5, A33 and A55 cameras. E-mount lenses (SEL16 & SEL1855) and A-mount (SAL1855) kit lenses that are bundled with the main units are also manufactured at the STT-A factory.


The lenses are assembled in a dust-free Clean Room to ensure optimum quality. The camera body and other key parts are made in Thailand with the exception of the sensors - these are imported into STT-A for assembly from Japan. (Photo courtesy of Sony)


As these products are made for worldwide distribution - with Europe taking the lead with 41%, Asia 27% and Japan 15%. The 3,400 workers (as of last month) work through two shifts per day, with 215,000 sets made in the month of October. There's more work and expansion to come; by February next year, production of Sony's Cyber-shot cameras will be integrated into the STT-A factory production line.


In the Quality Assurance room, workers test the cameras' imaging capabilities with resolution and color charts. During the introductory period, every set is tested. Thereafter, 20 sets per line per shift are tested. (Photo courtesy of Sony)

While the shift of production does not necessarily mirror Sony's shift of focus in terms of products, it is prevalent to note that hybrid/mirrorless cameras of the same caliber are increasingly gaining traction from consumers as reflected in sales in Asia, especially Japan. That corresponds well with the factory's more centralized location in the SEA region as it is able to deliver products, that also cost lesser to make and quicker to a highly price-sensitive market. While the demand for their bulkier and more extensive DSLR counterparts is still there, it would seem that the growing market share for hybrid/mirrorless cameras is a formidable force to tackle - not only in terms of upping your competitors but also considering resources and locations for production.

Canon Closes Factory
Canon Inc. halted operations at its inkjet printer plant in Ayutthaya because of flooding and will keep the factory closed tomorrow as a precautionary measure, Hirotomo Fujimori, a Tokyo- based spokesman for the company, said by phone today. Indorama Ventures Pcl (IVL), which says it’s the world’s largest producer of polyester, shut factories in Lopburi province that make wool yarns and polymers, the company said on Sept. 27.

Sony Corp.’s factory in Ayutthaya, which produces digital cameras and lenses, hasn’t suffered major damage from flooding and is operating as normal, Yasuhiro Okada, a Tokyo-based spokesman for the electronics maker, said by phone today.

but Nikon get hurt



Nikon has stopped operation until October 6. The update, shared by Nikon Rumors, has the first floor of all buildings currently submerged. The factory manufactures digital single-lens reflex cameras and interchangeable lenses for these DSLRs.

Detailed damages are still being investigated, and how many people were hurt or killed is also still unknown. Nikon promises to update the public and its shareholders as soon as it gauges how its operations will be affected. The torrential downpours started in July.

when baru the sony a77 KIT will become common camera in every camera shop ...

i know, price

you try adjust the exposure meter like this: f2.8, then adjust shutter speed until the bar move between 0 and +1

.....................................|
-3......-2......-1........0......+1......+2.......+3

This post has been edited by jimlim007: Oct 15 2011, 05:24 PM

where can get a77 in penang mainland?

lol, later his new a77 toy play by you guys non stop

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Added on October 15, 2011, 6:34 pmwatch youtube, it is video library

This post has been edited by jimlim007: Oct 15 2011, 06:34 PM

why your posts count only 1

report your a77 firmware version please

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Added on October 16, 2011, 3:43 pmjust now visited local foto president shop, no stock for a77. is funny i saw them have 2 pages of spec summary. one for sony lineup comparison a33-a35-a55-a65-a77. another page is a77 vs 7D, 60D, 600D, D7000. and i was shock that 60D is PDAF, same goes to 7D

This post has been edited by jimlim007: Oct 16 2011, 03:43 PM

wherer got, i saw the page mentioned: Still AF method and video AF method, and not all are PDAF even in Still

nex 7 better iq after compare to a77 i only able to see the diff when comes to texture still image comparison, in other objects not really can see the diff

This post has been edited by jimlim007: Oct 16 2011, 04:03 PM


Attached thumbnail(s)

Ah ha, now i get you. understand why zstan say so. foresee my fundamental about fundamental term in SLR product so shallow. now getting more understand. thanks yer

that is why i move back to my original plan a77QV hopefully manage to get 1

may be lens compatibility issue for sigma

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Added on October 17, 2011, 1:18 pmthat is good price, save rm400. if negotiate some more then rm37xx-rm38xx. if buy bulk some more, rm35xx-rm36xx. possible possible hopefully

but i think the seller just change to rm3999 lol....

Sony dslr slt-a77 body brand new
RM 3 999
TV/Audio/Video/Cameras ©
Malacca

This post has been edited by jimlim007: Oct 17 2011, 01:21 PM

malao, a77 rm3700 geeezzzzzzzz

someone say from FB. zaloon now offer 3999 + 200 voucher = 3800. possible below 3800 though

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Added on October 17, 2011, 9:51 pmwelcome to Sony 1st, recommend you 3 sifu here, Albnok and lwliam, iER. you can ask post anything here regardless picture, question or comment

This post has been edited by jimlim007: Oct 17 2011, 09:51 PM

1dx $6800

disagree. good rig help you 50% success in shot