QUOTE(Blofeld @ Mar 18 2012, 12:09 AM)
Hi, I'm from an accounting background but now doing a PhD in Management (Organisational Behaviour).
(1) Congratulations! Which academic institution did you enroll in? While you go to the PhD level, perhaps you begin to notice that
Organizational behavior (OB) is the study of what people think, feel, and do in and around organizations. Very likely you'll become a OB researcher who systematically study individual, team, and organizational-level characteristics that influence behavior within work settings.
(2) It may be that you're already aware of OB seems to get more respect from people who have been in the workforce a while than from students who are just beginning their careers. At first, many specialize in accounting, marketing, information systems, and other fields with corresponding job titles, so it’s understandable that students focus on these career paths. But later, who ever heard of a career path leading to a “COBO (Chief OB Officer)”? Although OB doesn’t have its own job title, most students eventually come to appreciate that this field is a potential gold mine of valuable knowledge. This is made apparent when the
leaders in the workforce need to understand, predict, and influence behavior in organizational settings.
(3) And the more you study psychology, the more you understand each of us has an inherent need to understand and predict the world in which we live. Since much of our time is spent working in or around organizations, the growing realization of
OB theories are particularly helpful in satisfying this innate drive to make sense of the workplace. Maybe you'll enjoy noticing OB theories give you the opportunity to question and rebuild your personal cognitive and psychological models which have developed through observation and experience.
(4) Understanding and predicting are important, but most of us also need to influence the organization in various ways. Whether you are trying to introduce a new marketing strategy, encourage staff to adopt new information technology, or negotiate more flexible work arrangements with your boss, you’ll find that
OB concepts play an important role in performing your job and working more effectively within organizations. And while you wonder that, I want you to discover that the practical side of OB is a critical feature of the best OB theories.

You might be fascinated to discover that Google has leveraged the power of organizational behavior to attract talented employees who want to make a difference in the Internet world.