I had the same problem...with itches all over.  doctor prescribed me some lotion..and i also used calamine lotion to ease the itchiness.  There were few times that I couldn't tahan the itchiness that i bathe in the middle of the night..in cold water. 

I think it's pretty normal for some pregnant women to go thru this.  I know i went thru..and there's stretch marks left behind.  I used cream and all sorts but it doesn't go away..after nearly 2 years..i actually accepted that these stretch marks wont never go away (though it may fade).

I do envy those who doesn't have much stretch marks on their tummy.

Hahahaha! London underground map? Totally serves you right when your wife goes to the weekly treatment! Hehe..  If I have a husband like you, I will make him pay for the treatment as well. Haha!

---

Added on July 12, 2011, 8:49 amHey mommies and daddies, I just want to suggest y'all virgin coconut oil. you can eat it as your daily food diet or rub it at your tummy. Same goodness as olive oil, it reduces and fades strechmarks like magic! And you baby can get the benefit too say if they are having problems in poop-ing, just give em a few drops and see/smell the difference! Hehe. You can also try it on your hair since I heard that expectant mothers usually have bad hair-fall during pregnancy. Hey, try Virgin Coconut Oil. Just see the bollywood superstars for examples lah! Heheh.

So yeah, from root to tips, coconut have so much goodness for you. Though you might wanna know.