I'm not saying that piracy isn't still rampant, it's still there but there's been a noticeable shift towards going "Original"; more so on the next generation consoles as opposed to the PC. This (from my point view at least) is due to a combination of the focus on multi-player gaming on the console, manufacturer implemented copyright protection technology as well as the mentality of todays Malaysian gamers has which has made it pointless to pirate such games as they'll lose the fun value associated with the game.
Having said all this, we all know the fundamental reason why piracy is most rampant in these parts.......the price!
Playing these games is an expensive hobby, one that most of us love but one that many can't afford. This goes back to simple economics, we simply don't earn as much as our counterparts in America do and thus have less disposable income to allocate to our vices if you will.
Consider this, the median household income is the United States is around $50,000 (actually 75% of American fall within this bracket). If we were to draw up a monthly household budget for a single or a couple pulling in $46,000 annually, it would look like this:

Notice how much they pay for utilities and entertainment and then consider how they can easily afford a console game or 2 a month if they decided to skip watching a movie that month.
Now according to a survey done by the Statistic Department for the Economic Planning Unit, the Malaysian average monthly household income is RM3,686, which falls in the RM3-4k group.

If you look at the graph carefully, you'll notice that 57.8% of the families fall below this group, and 29.3% are above it. This shows that on average the families actually have a higher position than the median in the distribution, as the median falls in the RM2-3k group. This mean that the majority of the households are at the poorer side of the income group but the income of the richer side is so much that it is still able to pull up the average income figure.
Now also think about how much you pay for all the categories of items mentioned above and how much are you left with at the end of the day...
What's the point of all this?
Quite simply that we don't earn as much as our counterparts in the states do on average and when you factor in the necessities that we need on a daily basis, spending RM200 on a game or 10% of your monthly income (assuming its RM2,000) is simply not practical or responsible.
So we're left with a dillema, we want to play but we can't really afford it.
Is there a solution where anyone, even those that don't really have that much money can enjoy playing these games?
I firmly believe so.....and I think it lies in the used game market.
You see, those of us who can afford these games go out and buy them and have a great time with them. However, once we're done with them it just sits there on our shelves gathering dust. If all of us, the gaming community, "traded" our used games with one another then everyone would always be able to get a "new" game so much more affordably.
For the buyer of the brand new game, you got a new game which you paid for. When you sell that game to a 2nd hand buyer you're able to recover some of the cost of the game to fund your next purchase. As a 2nd buyer, you've just got a "new" game which is sooo much more affordable. Everybody wins.
Taking a page out of the AirAsia motto.....if we can build a dedicated community around this, then "everybody can play!"
We want to build this community and provide a way that everyone irrespective of their income group can have the enjoyment of playing games and not be in want in this respect.
Which is why we've developed SwitchIT which we hope will help to be a catalyst for the trading of games from one gamer to another throughout the country.
...what do you think?
May 6 2010, 12:00 AM, updated 16y ago
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