The last time i remember i went to sen heng to check out LCD tv's, the prices they display were pricy and expensive and the price was the retail price, i mean i thought branch such as this should be cheaper at least? Then when i wanted to check out a TV, the sales person ask me whether i was a member, if i was, i could get a cheaper price, but i need to register for it. I was like WTF? The price i saw at Onking and HLK much so much cheaper even i bought it a member price, so yea say no Sen Heng