QUOTE(Urban @ Sep 8 2009, 03:02 PM)
Lol making me laugh. There is shortage and not really a marketing strategy. For goodness sick USA and Australia and german are the only country that does not have shortage. U can blame apple 4 it. Since USA have no shortage they have open the market to China. O yea when maxis CS know anything about anything? Btw if u study marketing strategy this is not a marketing strategy. Technology stuff need to be sold asap.
As a consumer you want to believe that there is no shortage. i dont really like maxis myself but if you know a bit about technology and economics that you know that is not a marketing strategy and there is really shortage.
(P.S Apple have open up the market to China after Australia and German is done with their shortage.)
Well worldwide shortage and local shortage is 2 different thing unfortunately

. For once, I can accept that shortage has nothing to do with other countries. If Maxis is having a shortage, its a problem within their own circle. We shouldn't speculate how this can happen. Like any new device, things have to ramp up. However, it doesn't spare Maxis from all this. They handled the areas of supply chain pretty poorly from customer's point of view. I do not wish to speculate why this is so, but maybe they wanna deplete the current iPhone 3G stocks.
Stringfellow (TS) has said on a few occasions that Maxis got into the game pretty late and they're holding so much like its a 'life-jacket' now. So it kinda 'fits in' where they would wanna deplete the current iPhone 3G and then 'switch over' to the 3GS. A reasonable buyer would aim for the 3GS while another reasonable buyer would aim for the cheaper than usual 3G. Both ways, Maxis lose. I will not say if Maxis is holding stocks or whatever. Marketing strategy or not doesn't matter. The MOST IMPORTANT thing marketing can do is TO KEEP PEOPLE TALKING, good or bad. Thats call market hype, FUD, etc.
Why would I say they handled all this pretty poorly? Look at the advertisement. Why advertise when you have nothing? I can already note a few 'legal concerns'. Lets not even go into the 30 days at least cause anyone who orders now (as 'instructed' by the advertisement) will sure breach the festive holidays cause its only less than 2 weeks from now.
So it involves a pretty broad spectrum of 'fields'. I will not cite economics because the right term is supply chain management. Handle it poorly and you get this. I am having a feeling that Maxis is conveniently using this as a positive side effect. Just look at the comments before me. What the customer thinks of a company that matters. What the company does or face from within is none of the customer's matters. So does what customer believes. Marketing is like a religion. You need to control how your customer thinks of you. Thats what publicity means.
Addition: I'm sorry I forgot. We live in Malaysia. There's no such thing as consumerism and equality (consumer wise).
This post has been edited by davidmak: Sep 8 2009, 03:32 PM