I have to agree with Sanjay.
The last thing you want in your organization - certification junkie!
I've been in the industry for more than 10 years now, nothing beats rolling-up your sleeve and doing the work.

Certification may - extend your knowledge, but that's after you've gained a first hand experience of it.

I not putting down the value of the cert or getting a cert, but the marketing ploy is just way beyond industry common-sense and practice.

For an employer to be qualified for a HRDF, the employer must be already a contributor to the HRDF.
Check with the HR to know whether your company is already a HRDF contributor.

MDeC also have such funds for employees of non-MSC and MSC status company to apply when taking up certification.
However, the reimbursement for MSC status companies are much higher and covers a lot more.