I foresee eventually it will evolve into Black Mirror "Common People" like episode.

You will have a booster pack that will last for 2 hours for any emergency top-up but you don't have enough money to pay for a full month subscription.

You will have ads-supported plan which you are forced to auto drive to restaurants sponsoring the ads to have your meals, or forced to park the car inside a mall and has to walk back home, and you will be charged parking fee by the mall of course.