Dollar-store billionaire poised to emerge from Malaysia IPO
Eco-Shop Marketing operates more than 350 dollar stores across Malaysia
[KUALA LUMPUR] A discount chain with signature red storefronts has drawn legions of Malaysians looking for good deals – and made its founder a billionaire.
Eco-Shop Marketing, which operates more than 350 dollar stores across Malaysia, is on track to complete its initial public offering (IPO) in Kuala Lumpur on Friday (May 23) – the country’s biggest this year.
The listing will value the company at about US$1.5 billion, meaning its founder and controlling shareholder, Lee Kar Whatt, will end up with a US$1.15 billion stake, according to the Bloomberg Billionaires Index.
Eco-Shop’s growth over the last two fiscal years, with revenue increasing more than 50 per cent, reflects the demand for cheap everyday goods at a time of rising inflation, said Zhu Hann Ng, founder and chief executive officer of Tradeview Capital, a fund manager in Kuala Lumpur.
“Fixed-price retailers became a first choice,” Hann said, referring to the RM2.60 (S$0.61) price tag on all products in Eco-Shop stores in peninsular Malaysia. (Products sold in Malaysia’s two states on Borneo cost RM2.80.)
Lee, who’s 51, will remain in charge. He declined to be interviewed. He opened the chain’s first store in 2003 with his brother and a pair of other people. He still works out of the company’s headquarters in Jementah – a small town that’s a three-hour drive southeast of Kuala Lumpur.

May 22 2025, 10:56 AM, updated 7 months ago
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