https://brandfinance.com/press-releases/mal...vMnyFQYJWnNPuvA

New data from Brand Finance reveals the collective brand value of Malaysian airline brands more than doubles to reach $2.5 billion, driven by Malaysia Airlines’ strong comeback

Malaysia Airlines makes strong return to the 2025 ranking, securing 45th position globally
airasia’s strategic cost management efforts result in the brand claiming the 24th rank globally
Malaysia Airports ranks as the seventh strongest airport brand globally
KUALA LUMPUR, 22 April 2025 – Malaysia Airlines has reached a significant milestone this year by becoming the world’s fastest growing airline brand, according to the latest Airlines 50 2025 report by Brand Finance, the world’s leading brand valuation consultancy.

Malaysia Airlines (brand value up 209% to USD607 million) now ranks 45th globally, marking a strong comeback to the ranking after a decade. Fleet renewal initiatives, strategic route realignments, a commitment to digital transformation, and international expansions are key factors fuelling this growth.

Malaysian Airlines has also achieved a Brand Strength Index (BSI) score of 78.2/100 and an AA+ brand strength rating. According to Brand Finance’s research data, this performance is driven by high levels of consideration, preference, and word-of-mouth recognition in its home market, underscoring strong domestic loyalty and trust.

Meanwhile, airasia (brand value up 66% to USD1.9 billion) climbed two positions to secure the 24th rank this year. Its growth is driven by strong financial performance, bolstered by robust passenger load factors achieved through increased operational capacity and a corresponding rise in passenger volumes. Notably, the airline strategically expanded its network with new flights to Chongqing, China, and Nairobi, Kenya and increased frequencies on key routes to meet peak travel season demand.

The brand also ranks as the 11th strongest airline brand globally, with a BSI score of 84.2/100 and a AAA- brand strength rating.

Alex Haigh, Managing Director Asia-Pacific, Brand Finance, commented:

“Malaysia Airlines’ resurgence as the fastest-growing airline brand globally underscores the success of its strategic transformation and the effectiveness of agile, real-time pivots in driving its comeback to the ranking. Meanwhile, airasia continues to demonstrate resilience and financial agility, capitalising on strategic network expansion initiatives. Together, these two Malaysian carriers highlight the strength and dynamic potential of the nation’s aviation industry on the global stage”.

Brand Finance also released the Airports 25 2025 sub-ranking as part of its Airlines 50 2025 report. Malaysia Airports (brand value up 83% to USD184 million) ranked as the seventh strongest airport brand globally, achieving a BSI score of 80.3/100 and an AAA- brand strength rating this year.

Global Insights

The combined brand value of the world’s top 50 airlines surged by 29% to USD132.6 billion, reflecting the continued recovery of global aviation. As demand for long-haul and premium leisure travel outpaces budget options, full-service carriers (FSCs) are outperforming low-cost competitors in both growth and value share.

Delta has retained its title of the world’s most valuable airlines brand for the seventh year running. The US carrier’s brand value increased by 38% to USD14.9 billion, driven by strong financial performance, premium revenue growth, and continued investments in customer experience and sustainability.

Southwest Airlines is the world’s strongest airline brand, earning a BSI score of 91.1 out of 100. The US low-cost giant scores highly for reputation, recommendation, and customer loyalty, according to Brand Finance data.

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