I think people overestimate the impact of boycott on SB Malaysia. Rather than just boycott I think it's cos lots of competitors rn. I think in the past year I've heard of more new coffee shops in MY than all the pre COVID years. HWc, he n she, zus, Gigi, kenangan, bask bear, richiamo. Then got the other old ones like coffee bean, san Francisco coffee. Even my condo got coffee place but it's local brand I believe, just that one branch. Looks comfy like Starbucks also, price similar but at least local so people like it also