i swear i just read something about starbucks earlier
Starbucks’s sales improving, says Vincent Tan citing ‘more realistic’ M’siansKUALA LUMPUR: Starbucks Malaysia is seeing an improvement in sales with the boycott of its outlets tapering off, according to Berjaya Group founder Vincent Tan.
Tan attributed this to consumers being more realistic about Starbucks Malaysia and the absence of any links between the company and the Israel-Palestine conflict.
“People are becoming more realistic. We can’t do anything about what Israel is doing, or what’s happening in Gaza.
“People are realising (that Starbucks Malaysia) is not hurting anyone.
“If you boycott Starbucks, how does it affect Israel? The US will send more money to them,” he told reporters after the launch of the Brahmarpanam Soup Kitchen here today.
Moving forward, the tycoon said Starbucks Malaysia will focus on consolidating its business and welcoming customers back into its stores.
Berjaya Food Bhd (BFood) faced significant challenges as the boycott of Starbucks Malaysia, sparked by the Israel-Palestine conflict, had heavily impacted its operations, given that the brand used to contribute 90% of the group’s revenue.
Three months ago, BFood denied having to permanently close more than 100 Starbucks outlets in Malaysia, saying “only a few” had ceased operations while most were only temporarily closed.
In August 2023, the company reportedly closed three Starbucks outlets permanently and temporarily suspended operations at 25 underperforming stores due to the boycott.
Starbucks is one of a number of US-based chains, including McDonalds and Burger King, that have been boycotted by Malaysians angered by the US’s support of Israel’s invasion of Gaza.
In the past, Tan had pleaded with Malaysians to stop boycotting Starbucks as it only hurt the locals running the company. About 85% of the staff were Muslims.
https://www.msn.com/en-my/money/economy/sta...ans/ar-BB1rcXFJ