It seems like more and more American automotive CEOs are starting to understand just how “cooked” American companies are in the face of advanced competitors from China. This week, Ford CEO Jim Farley dropped a bombshell on a podcast; he’s been driving an imported Xiaomi SU7 sedan from China around Chicago for six months. He called the car fantastic, and he doesn’t want to give it up. This is the second manufacturer we know of that has imported an SU7 to evaluate. A few weeks ago RJ Scaringe brought one into the country, too.

This week, Farley did a 40-minute long podcast on the Everything Electric Show, where he discussed Ford’s future and what he experienced in China. The Xiaomi SU7 was one of the big “epiphanies” that Farley had, recognizing just how far off he and other Western manufacturers were when it came to China. “In the West, our cell phone companies aren’t into cars, they don’t have car companies. But in China, both Huawei and Xiaomi are inside every vehicle that is made,” said Farley.

Farley admitted that his trips to China and experience with the Xiaomi made Ford really go into deep thought about what the company needs to do next. “Everyone’s talking about the Apple Car, but the Xiaomi car…The [Xiaomi SU7] exists, and it’s fantastic. They sell 10,000, 20,000 a month and they’re sold out for six months. That is a consumer brand that is much stronger than car companies,” said Farley. Farley's revelation has had a mini viral moment in China, according to Chinese EV analyst and expert Lei Xing.

Farley is speaking on what I, and other journalists, pundits and EV and China experts have noticed for quite a while now: China’s tech and automotive industries are far more interconnected than the automotive and tech industries in the West. The Xiaomi SU7, on its face, is simply another product in Xiaomi’s range of consumer electronics and cell phones. Xiaomi’s car uses the same operating system as its phones and tablets; accessories for the car can be purchased in the same store where you'd buy a phone. Similarly, Huawei’s Harmony OS is quickly permeating the Chinese car industry, as Huawei offers full-stack software solutions for smaller brands uninterested in making their own. Geely by and large doesn’t use Huawei or Xiaomi’s software, because it bought a whole cell phone company (Meizu) that developed Flyme Auto.

We kind of have that with Google's Android Automotive, but from what I (and likely Farley) have experienced, it just isn’t currently on the same level as Chinese EV tech in terms of integration and refinement. China’s tech industry and automotive brands have joined hands, and they are moving in lockstep.

“I can’t unlearn the fact that the Detroit Three never really had a plan,” said Farley, referring to the inroads that Toyota and Honda made in the 1970s and 1980s in the U.S. American companies were slow to adapt to the newfound competition. “And we’re not going to miss this one. This one, we’re going to have to get it right from scratch,” Farley continued. He said that Ford realized that it would have a hard time competing with brands like BYD, thus it needed to start from scratch with a whole new ground-up approach. Which, is where Ford’s skunkworks-like team for its low-cost EVs came from.

The whole podcast is very intriguing to listen to. Will Ford be able to compete? It's not clear. By Farley's own admission, Ford has to get it right the first time it tries. China has such a huge lead on the rest of the world, it will take a lot of work to catch up. Recognizing that, it's not surprising that Farley doesn't want to give up the keys to his Xiaomi just yet.

https://www.msn.com/en-my/news/other/ford-s...ba52df4a6&ei=41

Wait til he found out his personal data was stolen and sent back to great motherland.

FORD=Fix Or Repair Daily

Does people still believe in this nonsense? LOL

Ciaomi got after sales service or not

Dah tried with Mustang...then team up with failed VW...
Hopefully 3rd time lucky..

lol. for a company that make cars forever need to learn from xioami that only few years industry, show how murican company is in trouble.

Every electronic product will have some form of data harvesting algorithm inside it. So long it is connected to the internet, that is a reason enough that the claims are valid. Even intel processor are exposed to have "baked in" back doors that date back until the late 90s' exposed just a few years ago. Thats in the region of Pentium 3.

Xiaomi SU7 Ultra Nurburgring edition hnnghh

No need to do anything, ur next President will rescue you with high tariffs on China cars.

But Tesla already stolen millions of CCP data back to CIA.....

This post has been edited by noos: Oct 24 2024, 10:05 AM

Mat salleh business has roadmap. China does not.

Western business plans a gradual release for a product spanned in XX number of years.

China gives you a product that is almost untested and then makes a new product in the next product lifeline.

You can see how China cars change in design so fast and you cannot have loyalty to a product range easily.

The next Xiaomi car probably would not look like a Taycan anymore. Knowing Xiaomi, they would copy another design and then launch it again with their super thick faced CEO running wild on X saying it is the next best thing since sliced cheese.

fark hahah

Netmatirx sure pissed off wife a long essay when it comes to Xiaomi EV hahahaha

The problem is everyone think they are James Bond, Ethan Hunt or Jason Bourne but in reality, they are not even Johnny English. Nobody is interested in your data lah. Most people are nobody.

Mat salleh business has roadmap. China does not.

Hahahahahahahahahahahahahahahahahahahahahahahaha!

Anneh just saw prototype design for Xiaomoi SUV…

Fuuu so sexy terpanjut liao

That's very outdated perception. It's precisely thinking like this that makes most outsider think China is still behind. And it's precisely why they have caught the industry leaders by surprise.

China had a roadmap on electric way before electric was a thing. The reason they had such an extensive electric roadmad was because they know they were far behind the ICE technology. So instead of trying to play catch up, they put everything into electric and started vertical integration way earlier before traditional automakers even considered doing such a thing.

There is a reason why automakers even in Japan are worried of the progress China has made in the electric space.

CN roadmap is maxing out everything, move to the next big thing. Don't wait and slow release patches/ revisions/ etc. This cars is only 3 years development. Within a day someone crashed. You just dunno how fast and disposable CN manufacturing works do you?

People crash cars not because the car has problems but more likely due to poor driving skills.

Your knowledge of China manufacturing capabilities show that you’re still stuck in the same mentality a decade ago. It’s exactly your type of thinking which underestimate China and think all China products are low quality. Continue with your mentality is the reasons why car manufacturers were caught by surprise by China cars.

At least China manufacturers are capable of delivering results compared to India who talk big and never deliver on their promises. 😝

Either you give up to the US or China... poison yours to pick.

Don't confuse sustainable business to instant gratification. CN business model was always instant gratification. Western business model is gradual income sustainability.

It reflects on how the people works too. CN work long hours and churn out fast ideas and the product markets fast. Western people works to specific hours. Very relaxed in product release and because of this causes it to be expensive. Basically slowing time so that their employees have jobs. If you are in CN or JP, you cannot perform, you are fired.

I wonder if anyone ever bought imitation ram from CN before? You can buy those cloned Hynix/ Micron/ Samsung rams where they can make it in a day and shipped to customer in just a week. And it works. That is a small product.

Put the same idea in a larger product like a car. 1 year to scan a sample car, 1 year to make changes to design, another year to make molds and finally you have the car that you can drive. It takes about 7 years in western world for a brand new car, or 9-13 years if it was designed from ground up.

With AI & robotics growing so fast, we could have newly designed car within 1 year or less. China can make that happen. As example Xiaomi copied TESLA gigapress idea and it allowed to make cars almost immediately compared to traditions methods.

LG washing machine also took 3.6gb of data daily


https://www.newsweek.com/homeowner-baffled-...nternet-1862675

This post has been edited by fantasy1989: Oct 24 2024, 11:03 AM

You can't give answers on their behalf because you have no idea what happened. But i can tell you it did happen because there was videos about it. If protectionism is your game, i am not interested. I am more interested in how they are going to fix them problems.

I have no problem them copying anything. Instant gratification is what every modern living cell is into now on this planet. There will be a point where simulated products testing is 100% correct. But till then if you try even to tell me why the car slid out, the panels detached, the interface hang, the brakes cooked, the anti pinch failed, i would simply said, not well tested. Prove me wrong.

Mat Salleh has dreams, China makes it into reality.

Its time to get informed on the speed, capability and scale of China's manufacturing prowess. The American's knew this decades ago, but waited to long to "contain" China....its too late now.

Apple exists only because of China's capability

TLDR. Juicy bit here about how US dreams it up, China makes it a reality.

Steve Jobs and his "impossible" dream.


China offers to make it a reality, builds facilities "just in case" Apple gives them the contract


American roadmap is changing things in the last minute, and only China can cater to America's lack-of-proper-planning, because the Chinese already planned for it. Haha.

Everything connected to internet will send data back to their maker. Manufacturers calls it telemetry data. Of course we see it otherwise.

Thats is right. Even CN at the beginning knows how good the Jews are technically. No one could predict they CN would match and surpass Western people today.

But i can tell you their design phase is still not good. The Koreans already broken this. CN still has some time to catch up.

Don't confuse sustainability with inability to change to market demands. Western mode is gradual? What rubbish you're talking about? iPhone new models come out not once a year kah? LOL

China and Asian countries work long hours because they are developing countries. This phenomenon is not only in China but also in Japan and South Korea. Why? All these countries were starting from scratch after WW2 while western countries even though suffer some destruction during WW2 already reached developed status. People in East Asia have long term targets and want career progression in life. Compared that to the Europeans and Americans who has more laid-back working environment because most of them just want a job and not a career.

"If you're in CN or JP, you cannot perform, you are fired". Do you seriously think it is not happening in America or Europe? LOL! Americans are famous for firing people who can't perform. Heck, even Trump got famous on his show with "you're fired"! You clearly don't understand how the western biz world work. They are more cut-throat than the China and Japan lah.

You pay peanuts, you get monkeys. The problem with people like you is you think everything made in China is low quality because you're a cheapskate in the first place. LOL! Go pay more for their quality products lah. The big advantage of China is their manufacturing capabilities is their abilities to produce everything from low quality stuff to high quality stuff.

As for Xiaomi, you said it yourself with the advancement of AI and robotics. Do you think AI and robotics in China are all poor inferior copies only. As for copying tech. All companies do it. If Steve Jobs and Bill Gates did not copy from Xerox, do you think personal computing will be like today? You can come out with inventions but if you can't mass produce them and make products that people want, the tech is useless.

Why can't instant gratification be a sustainable business?
Parts made and developed by China eventually entered into the supply chain of many automotive makers. The so called 'sustainable business' car designed by many western automakers was built upon the cheap mass produced parts made in China.

The problem is when you are too comfortable with gradual income sustainability until it becomes no longer sustainable. When a company becomes complacent, they are wiped out. Like how Kodak was wiped out despite being the market leader for films for so long.

I did not say it can't. It is a noticeable different way to do business that many cannot identify. It is like fast fashion. Trendy today, dump tomorrow.

I do not want to delve into sustainable business matters. For automotive, it is all politics and money. Full of crap.

For physical products, sustainable method no longer applies. BMW knows it. Thats why they made subscription features for their cars in EU. Even apps today are subscription model. Adobe, Autodesk, etc are all sub model now. Windows will eventually be the same. Games are also leaning into sub model. The new word is you buy, but you do not own. So piracy is not stealing.

Kodak, Nokia, Ericson, all those legacy brands got killed because of smartphones. Even when they tried a comeback, they have no idea what people whats. They are lucky they still have some patents they could make money off. IPhone seems to be dropping off in the want list too. But these could be attributed to world economy. An average guy like me could not make out why i would want a RM6000 phone as opposed to a RM1000 one.

Got beedio out also on new zakar mix.. quite nice also but a minivan lah

I like zakar design, so unique

Does China car models change very often? They come out with lots of models to suit various demands. That’s all. You look at BYD and their models. It has not really changed much. So, what change are you talking about? Xiaomi just came out with first model. Of course they will come out with other models in the future. Even Honda Toyota don’t stick with 1 model only. They have different models to suit different demands. As for safety, ICE car has huge petrol tank lah. You go crash on the petrol tank and see how safe it is? Also, there are already a lot of reports saying the risk of ICE car catching fire is higher than EVs.
https://www.theguardian.com/business/2023/n...diesel-vehicles

Western people spend time to make perfection? LOL! If western cars are so good, why you have stories about continental cars spending a lot of time in service centers? Western cars like BMW actually have a lot of new technology in their cars to enhance driving experience. However, there are a lot of unproven tech and if you go BMW forums, you’ll hear tons of complains about the car too despite it being an expensive cars.

Only 1 time? LOL! You really don’t know what is really happening in the west especially America. What Elon does is actually the norm there. Retrenchment and cost cutting is famous in US corp world. Look at how Dell, HP, etc. are constantly changing their biz plans every few years. Their CEOs constantly change if they can’t produce results. They retrenched people and after some time recruit again. You ask those ktards who work in Dell or HP lah!

Like I say before, you pay peanuts, you expect elephant kah? You cheapskate and buy cheap stuff and expect it to be same as expensive stuff? Who the heck asks you to buy imitation stuff? Even China people themselves don’t really buy them unless they are poor. LOL! As for EV car companies, it will go through a consolidation stage in a few years’ time where there will be a lot of mergers and takeover. In probably 5 to 10 years’ time, China will probably have 5 to 10 car companies left. That is how capitalist work. The good ones will come out winners. If they can survive a competition with 300+ competitors, do you think they can’t compete in global markets?

Xiaomi lie? What lie? They come out with a product and it’s up to consumers to buy. If it’s such low quality and lousy, do you think the Ford CEO will be impressed. Of course, as their first car, there are bound to be imperfections and there are improvements needed in their future models.

Have you heard of DELL, HP, INTEL or other MNC has this problem by retrenching or firing?

Western people are done making cars reliable at least 20 years ago. Have you heard the term Planned obsolescence? If you know any mechanics, you should know how much metal was used, how simple engines were and how easy it was to work on them. Even BMW. How to sell more products? Make them fail after a specific time.

You cannot give companies like Xiaomi a pass just because it is their first car. There are collectively more than a hundred years knowledge of car making in the world. At least 20 years for EV in China. It is no excuse to make a product that failed on customer on first day. Whats more the company that they partner with only has 1 EV sedan in their stable.

SU7 is a 500HP car. that R35 GTR space. You tell me its ok to make a 500HP car without extensive testing on it and release to the average consumer? But people complain a kancil with 200HP turbo engine being too fast, even if the idiot driving it haven't died on the first day. Why can't a supposedly safe car be safer?

Ford is looking at a CN partner for EV. That is very obvious because their EV range is limited and cannot be priced competitively. Because Tesla did it in CN and it was good business. Its not because their CEO is glossing onver SU7. Its all about money.

i dun like zakar punya peti sejuk front light. Malas punya design.

Rebadge xiaomi car, made in USA. Escape tax, good profit.

Consumer's taste is changing. The "features" that is important to traditional consumer for car is non longer relevant. The luxury feel of the click2 sound of button and the sound of doors close are no longer relevant when you have all touchscreen and auto open/closed door on China EV.

mix of future and minimalist, the kinda trend now

but i look at ccp cars most are alright but hiphi the one thats just way too weird even for my taste

?

China Manufactoring = The Heart of the World right now.


Take 1 proud euro brand as example :


Not to mention electronic and electrical...
No matter which brand, you can found Chinese product within.


The So call "West" you mentioned?

They are almost all BIG Supporter of China's product. As they source parts from china into their Final Product.
Some are..... 100% outsource to China to finish their product.





TLDR :

1. China already mastered the skill and tech to produce highest quality product
2. Now, China local brand are using these skill and tech to produce their product.

Pls fire this CEO that does not support own product

LOL

Individually, yes. Collectively, data is everything. If data is not important, why China don't just let Google in?

That is for marketing purposes which basically every social media companies are doing. The criticism has always been about security. That's why I say nobody is interested in your information. They just want to know more about you so that they can sell things to you.

As for Google, there is a misconception that Google is not operating in China. They still operating there but they are not offering their search engines in China as they don't want to comply with China's laws. Even though Google primary biz is their search engine, they still have other biz in China. They still make money in China.

So, they ARE interested in your data.

Which is why Baidu gets to and google don't. I'm not saying it's a bad thing. China should have their own google if they want. But to say nobody is interested in your information or data is a stretch.

This post has been edited by whyamiblack: Oct 24 2024, 03:22 PM

Kind of wasted. The rest of the mpv is nice and well equipped. But somehow they messed up the front. I get it that they want to continue the 2 strip lights from the 003.

What after sales? Pakai buang!

The point I am making is people are making it as if the mining of information by China companies are something nefarious but in reality they are doing the same like whatever tech companies in the west are doing. Why is China doing it is considered as boogeyman but western companies doing it is considered the norm when all are doing it mainly for marketing purposes. Like I say before, most people are nobody and they don’t care about you except your shopping habits.

Read my first reply as it’s a reply to someone saying the Ford CEO should be wary of his information going back to Beijing.

As for Google not operating in China, this issue has been discussed all the time but the general mindset of most people is China banned FB, Google, Insta, etc. However, the fact was all those companies were unwilling to comply with China’s government. The requirement was more or less similar like what US government impose on Tik Tok and despite Tik Tok complying with US requirements, the US government still require Tik Tok to be sold to western companies.

Exactly.
Ppl still thinking Made in China = Bad quality and unsafe; Made in the West = Good and safe.....are deluded.
Realise that nothing is made in the West anymore. Good quality, bad quality, safe, not safe.... they're ALL made in China, depending on how much the company that contracts the Chinese manufacturer decides to spend on its product.

California even had to get its World Record breaking, $7B San Fran-Oakland Bridge from China....22 years ago.