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Discussion Nike buys Umbro, Anybody aware of this ?

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TStenno
post Nov 6 2007, 10:35 AM, updated 19y ago

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I saw this on Bigsoccer.com forum.

QUOTE
Nike scores with Umbro takeover

Written by: AFP

LONDON (AFP) - US sportswear giant Nike ventured further into the British football market on Tuesday after agreeing to buy rival Umbro, maker of the England soccer strip, for 582 million dollars (408 million euros).

The cash bid, worth 195 pence per Umbro share, values the British group at 285 million pounds, a joint statement said. The offer represents a premium of about 61 percent to the closing price of 120 pence per Umbro Share on October 17.

At the close of London trade Tuesday, Umbro's share price stood at 190.25 pence, up 15.30 percent from Monday's finish.

"We are fully committed to helping Umbro reach its full potential and we are delighted that Umbro's board is unanimous in its support of our offer," said Nike president and chief executive Mark Parker.

Nike, which makes the football kit for the Brazil national team and English Premiership clubs Manchester United and Arsenal, is purchasing a group which also provides sportswear for the Norway, Republic of Ireland and Sweden football squads.

High profile players endorsing the Umbro brand include England and Chelsea captain John Terry and his national team-mate Michael Owen.

"This is an excellent deal for all our stakeholders," Umbro chief executive Steve Makin said of the Nike offer.

"It provides great value for shareholders and exciting prospects for our colleagues, partners and customers around the world."

Nike's offer is subject to approval by Umbro shareholders and regulatory bodies. The US group's approach already has the backing of English football's governing body, the Football Association, which has worked with Umbro for more than 20 years.

FA chief executive Brian Barwick said: "Nike has provided firm assurances that the FA relationship with Umbro will be protected and enhanced, and we look forward to working closely with both companies moving forward."

Nike has expanded aggressively into the football market over the past few years and aims to become the world's leading football brand by the 2010 World Cup in South Africa.

Takeover speculation last week caused Umbro shares to rocket, boosting investors while fans were picking over the national side's 2-1 defeat to Russia which makes qualification difficult for the 2008 European Championships.

Nike intends to operate Umbro as a stand-alone affiliate brand in the same way as Converse, which the Beaverton, Oregon-based firm acquired in 2003.

Earlier this year, German sportswear manufacturer Puma was bought by French luxury goods empire PPR. In 2006, Puma's German rival Adidas took over US sportswear group Reebok.


I've always liked Umbro products. My first ever soccer boots was Umbro, & right now I still have a pair of Umbro SSG boots. But, one of few real football brands remaining is sold off. Open for discussion.... rclxms.gif


Added on November 6, 2007, 10:38 amThis was one of the newer posts on Bigsoccer.com on this topic :

QUOTE
Does not look so sure now that Nike will be able to carry through with the full purchase.

JJB own 10.1%, and Sports Direct owns 29.9% A handy 40% of the company. Both have come out and said they are not keen in selling to Nike. With such numbers, Nike can only hope to be a majority shareholder. OK, that gives them significant clout, they cannot control Umbro's future.
It's still subject to approval, & if the English is determined to keep their own brand, maybe the deal won't materialize.

This post has been edited by tenno: Nov 6 2007, 10:38 AM
adrianocy
post Nov 6 2007, 10:44 AM

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wondering the price of UMBRO will hike up....i always love their "cheap, nice, good" theme
emperor^10
post Nov 6 2007, 10:45 AM

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Tat's y Terry are also consider Sponsored by Nike now...
giotto
post Nov 6 2007, 10:45 AM

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I think there was some discussion in the jersey thread about this too. As i said in the very same thread, its not gonna chance anything on the way Umbro runs their business. They're still gonna make some nice boots, nice jerseys and other accessories while Nike will still run their mega business. Mergers and acquisitions are not new in the corporate world. Every big company wants to make their company even bigger and the fastest way is M&A. If i remember correctly, Adidas has taken over Reebok too but both these company's still run at a seperate entity.
TStenno
post Nov 6 2007, 10:53 AM

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QUOTE(giotto @ Nov 6 2007, 10:45 AM)
If i remember correctly, Adidas has taken over Reebok too but both these company's still run at a seperate entity.
*
Yup, that happened in 2006. Adidas got some really huge market from that acquisition, they're in the NBA becoz of that (Reebok was NBA'a official sponsor, so Adidas buys Reebok, Adidas got into NBA). According to the article, Nike plans to do just that with Umbro.When & if the buy Umbro, they get into the FA, currently they only get to sponsor EPL's match balls. They get to sponsor England team, etc, etc...

World of merger & acquisition.....
Belphegor
post Nov 6 2007, 01:09 PM

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Oh i never realized. But Umbro quite hard to success with competitions from Nike and Adidas. >_>
e30
post Nov 7 2007, 04:48 AM

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wow didnt know converse is under nike too.. PUMA makes fresh kicks.. i love how traditional they keep things.. peace be easy
O-haiyo
post Nov 7 2007, 08:58 AM

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another way to reduce ur competitors... nod.gif
Zer0 c00L
post Nov 7 2007, 11:52 AM

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QUOTE(adrianocy @ Nov 6 2007, 10:44 AM)
wondering the price of UMBRO will hike up....i always love their "cheap, nice, good" theme
*
i 2nd that...abit worried if umbro raises their prices to that of nike sweat.gif

no more cheap but good quality stuff
jdreamer
post Nov 7 2007, 12:12 PM

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I don't think that they will raise their price. Probably only the internal stuff will be affected, and not us, the consumers.
farysa90
post Nov 7 2007, 12:13 PM

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yeah really scared if price of their stuff also increased. they got good product with reasonable price.
TStenno
post Nov 7 2007, 12:21 PM

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QUOTE(Zer0 c00L @ Nov 7 2007, 11:52 AM)
i 2nd that...abit worried if umbro raises their prices to that of nike sweat.gif

no more cheap but good quality stuff
*
Since they will most proly run as separate entity, only as affiliate brand, I dun think the price will change.

QUOTE
PUMA makes fresh kicks.. i love how traditional they keep things.. peace be easy


The only issue is Puma boots seems to fit only narrow feet best. Those with wide feet will have to look elsewhere.

QUOTE
another way to reduce ur competitors...


Yeah... if U can't beat them, BUY THEM !!!
sandcool
post Nov 7 2007, 01:04 PM

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real or not..
converse also under nike ?
jdreamer
post Nov 7 2007, 01:12 PM

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QUOTE(sandcool @ Nov 7 2007, 01:04 PM)
real or not..
converse also under nike ?
*
Yes, if I am not mistaken, Converse accepted the offer by Nike in 2002 or 2003.
arafat
post Nov 7 2007, 07:51 PM

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QUOTE(jdreamer @ Nov 7 2007, 01:12 PM)
Yes, if I am not mistaken, Converse accepted the offer by Nike in 2002 or 2003.
*
hurm..it's true
never knew about this.
i hate corporate world tongue.gif
http://www.juicycerebellum.com/converse.htm

Soulsareworthless
post Nov 8 2007, 12:19 PM

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QUOTE(tenno @ Nov 7 2007, 12:21 PM)
Since they will most proly run as separate entity, only as affiliate brand, I dun think the price will change.
The only issue is Puma boots seems to fit only narrow feet best. Those with wide feet will have to look elsewhere.
Yeah... if U can't beat them, BUY THEM !!!
*
Seems to me the Nike Lasers only are meant for people with wide feet, Puma boots narrower than the old Predators?
FauxHawk
post Nov 8 2007, 03:20 PM

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I think when i bought my Umbro boots, the talks(or rumours of it) just started...Bought my boots in 2005,now still haven't any major damage yet...played every weekend with it...but the shoe laces tips haf cracked though..
babber
post Apr 17 2008, 08:13 PM

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dont worry as umbro still brands internationally. it remains the same old umbro

 

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