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 Once Japan’s strongest, Nissan is now weakest.

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TSplouffle0789
post Nov 22 2025, 12:03 PM

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QUOTE(TAN WENG @ Nov 22 2025, 11:52 AM)
I think Nissan navara n Nissan Serena still ok the rest rarely see on the road
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Nissan Almera last time quite good sales
Bill888
post Nov 22 2025, 12:09 PM

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Their downfall began when they merged with Renault. 😅 the jepunese followed the French and eat shit.
TSplouffle0789
post Nov 22 2025, 12:12 PM

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QUOTE(Bill888 @ Nov 22 2025, 12:09 PM)
Their downfall began when they merged with Renault. 😅 the jepunese followed the French and eat shit.
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Yoshikazu Hanawa (1996–2000)


Carlos Ghosn (2000–2017)




The areas of excellence of Renault and Nissan are subtly different and if these are well matched, it can boost the sum of 1 + 1 to 10 or even 20. In this regard, Renault and Nissan must maintain their respective unique traits to produce such synergies.



We have to avoid having 1 + 1 only yield 1. Not only car enthusiasts like myself but also none other than Mr. Hanawa probably would not want to see that result.






In the late 1990s, Nissan was facing one of the worst financial crises in its history. For many years, the company had been losing money due to weak sales, unfocused product planning, and an overly complex business structure. By 1998, Nissan had accumulated more than USD 20 billion in debt, and many analysts believed the company might collapse if nothing changed. Nissan’s cars were considered reliable, but the designs were old, and the company did not have enough cash to invest in new technology or new models.

In 1999, the French carmaker Renault stepped in. Renault agreed to buy a 36.8% stake in Nissan and provided the financial support needed to keep the company alive. In return, Renault gained access to the Japanese market and the chance to cooperate on new vehicle platforms and technologies. This partnership became known as the Renault–Nissan Alliance, one of the most successful automotive alliances in the world at that time.

Renault sent a well-known executive, Carlos Ghosn, to Japan to lead the turnaround. He later became famous for saving Nissan, earning the nickname “Le Cost Killer”.



Ghosn introduced a major reform plan called the Nissan Revival Plan (NRP). The plan was tough, but necessary. It focused on cutting costs, reducing waste, and making the company more efficient.

One of Ghosn’s biggest decisions was to close several factories in Japan that were operating below capacity. This was unusual in Japan’s car industry, where factory closures were rare.



He also reduced the number of suppliers Nissan depended on, reorganized production lines, and pushed for better teamwork between departments. Instead of slow traditional decision-making, Ghosn forced the company to move faster and become more competitive.

Ghosn also changed the product strategy. Nissan started developing modern, attractive, and globally competitive models. Cars like the Nissan X-Trail, March/Micra, 350Z, and later the Qashqai became very successful and helped rebuild Nissan’s reputation. By focusing on strong design and engineering, Nissan regained customer trust.

The results of the reforms were remarkable. By 2001 — just two years after Renault’s investment — Nissan returned to profit, surprising many in the global car industry. The company paid off much of its debt and became financially stable again.



The Renault–Nissan Alliance started sharing technology, engines, and platforms, which lowered costs for both companies. In the following years, Nissan became one of the leaders in electric vehicles, launching the Nissan Leaf, which became the world’s best-selling electric car for a long time.

In summary, Nissan was indeed rescued by Renault in 1999. Through financial support, bold restructuring, and strong leadership from Carlos Ghosn, Nissan transformed from a company close to bankruptcy into a profitable and innovative global automaker.


This rescue is often considered one of the most successful corporate turnarounds in automotive history.




If no renault,nissan probably no more at 1999 !!!

This post has been edited by plouffle0789: Nov 22 2025, 12:14 PM
chaics85
post Nov 24 2025, 09:33 AM

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how is nissan kicks? barely see it on the road. Joined their fb group. everyone is praising the driving experience with the e power.
littlefire
post Nov 24 2025, 09:37 AM

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QUOTE(chaics85 @ Nov 24 2025, 10:33 AM)
how is nissan kicks? barely see it on the road. Joined their fb group. everyone is praising the driving experience with the e power.
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Sad to say, majority of Malaysian still skeptical about hybrids until today i only seen 1 on the road at my working place. Nissan Malaysia is too slow introducing new model and pricing wise also not aggressive to win over new customers. The e-Power concept is not a bad 1, it is a motor generator
+ EV drivetrain which help solve the long waiting time for normal EV. Suitable for people who is always on the go and dont like to wait for charging.

This post has been edited by littlefire: Nov 24 2025, 09:38 AM
josh5671
post Nov 24 2025, 10:05 AM

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nissan down fall i already seen it on 2019+-.
that time checking new 1.0T Almera info (not yet release in malaysia), talk to SA and discussed some 'wished' feature if it can come with almera. (that time i still driving N17 Almera)
the most recall one is about Level 2 Autonomous, the SA give strong but topkek comment say nissan doesnt need fancy feature like L2, ah yes, because they release almera with stupid L1....

i topped up 10K the same year to get x50... like the car even today (ofc fuel drink a little more), f*k nissan


tbh EREV's nissan kick good concept, but i only saw 1 unit in my town. i actually waiting more EREV model coming to malaysia, for replace x50

This post has been edited by josh5671: Nov 24 2025, 10:40 AM
max_cavalera
post Nov 24 2025, 10:18 AM

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QUOTE(plouffle0789 @ Nov 22 2025, 01:03 PM)
Nissan Almera last time quite good sales
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They price it below honda city and vios. My pren bought 1 say can get around rm68-74k or something plus many more freebies.

Sure can sell a lot eventhough looks quite dated and ugly…

This post has been edited by max_cavalera: Nov 24 2025, 10:18 AM
josh5671
post Nov 24 2025, 11:04 AM

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QUOTE(max_cavalera @ Nov 24 2025, 10:18 AM)
They price it below honda city and vios. My pren bought 1 say can get around rm68-74k or something plus many more freebies.

Sure can sell a lot eventhough looks quite dated and ugly…
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68-74k for almera? last year car?



No compare, no despair.
especially nowday ccp car (including proton, half or more of its blood are ccp) provide more 'soft touch', better design. they still a lot hard plastic.
ofc there got people doesnt care soft or hard plastic as long as car moveable... but sales number say otherwise whistling.gif




max_cavalera
post Nov 24 2025, 11:09 AM

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QUOTE(josh5671 @ Nov 24 2025, 12:04 PM)
68-74k for almera? last year car?
No compare, no despair.
especially nowday ccp car (including proton, half or more of its blood are ccp) provide more 'soft touch', better design. they still a lot hard plastic.
ofc there got people doesnt care soft or hard plastic as long as car moveable... but sales number say otherwise whistling.gif
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No lar. Long time ago previous version of almera. 2016-2018 time
Jasonist
post Nov 24 2025, 11:24 AM

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even the recently launched navara is just copy pasta from triton..

tutup je la nissan tarak pannai buat kreta
TSplouffle0789
post Nov 25 2025, 08:45 AM

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QUOTE(Jasonist @ Nov 24 2025, 11:24 AM)
even the recently launched navara is just copy pasta from triton..

tutup je la nissan tarak pannai buat kreta
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Now tan chong happy


Perodua want to use their assembly line
josh5671
post Nov 25 2025, 10:26 AM

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QUOTE(max_cavalera @ Nov 24 2025, 11:09 AM)
No lar. Long time ago previous version of almera. 2016-2018 time
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ah...make sense.
if 70k+ for full spec really ok what..especially almera just ori compressor, cooling coil, wheel bearing as 'repeat offender' keep broken
currently my almera 150k+- mileage, changed gearbox(warranty), main cooling fan, twice of full set wheel bearing (warranty) doh.gif
recently changed oem compressor, slightly AF when it running...but as backup car...no complain whistling.gif
katijar
post Nov 25 2025, 10:52 AM

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The last gen almera design is legendary fugly.
TSplouffle0789
post Nov 25 2025, 11:49 AM

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QUOTE(katijar @ Nov 25 2025, 10:52 AM)
The last gen almera design is legendary fugly.
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https://www.carlist.my/used-cars/2013-nissa...-sedan/18025135


12 years car


Cheap cheap cheap !!!
SUSMaybachS600
post Nov 25 2025, 11:55 AM

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Infiniti also suffering the same fate.

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