I think by far the reason for GWM Ora models' poor sales achievement are two

1. Retro Designs just makes them too niche. There is a reason why VW Beetle were discontinued and never made it mainstream in its second life. Ditto for Mini, that just decidedly becomes niche.

A niche design in a mass markets can have hard time taking off. The novelty just wore out very fast. Beetle before ending it's life was very niche, MINI these days are still niche

Fiat 500 also have limited popularity.

Retro designs works better with pricier and luxury market

Remember 4th gen Hyundai Sonata that has peanut-shaped headlights bear more than a passing resemblance to those on the 2001 Mercedes-Benz C-class.? It was stealing sales from many just by its look but it also have short-lived popularity

XIAOMI has followed this footstep with their first EV and has becomes an instant hit.


To go main stream, you have to have mainstream car designs that would be a lot more timeless, think Corolla, think Golf, they are sedated and boring but they sell and have long model shelves lives

By and large BYD and MG has followed these footsteps. And there is no shame in it as even Peugeot 308 has copied Golf while remaing some of its signatures like lion claws and fangs. MG4 is golf like in many aspects while have its signatures. BYD has its sea creature theme but their look are still very mainstream.


2. EV are new tech, and buyers wants a more contemporary and more importantly utilitarian products.

Tesla's frunk is a good example, it sets a gold standard because of it, where many has started to expect EV with it.

EV must breaks value chains, it is a money losing games with loss leaders strategy must be applied before you can make money , that is why it has better be having longer shelf lives


3. GWM has better luck with their SUVs and pickups they should invest in those products becaise they have a better reputations with them. Unfortuntely Europeans wants them less, so they will have better luck here with TANK 300

https://www.zigwheels.my/car-news/gwm-tank-...ngs-in-malaysia

They should meanwhile think how to crack North America