Japan’s largest automaker, Toyota Motor, is laying off workers in China as the company struggles to keep up in the world’s biggest EV market.
https://electrek.co/2023/07/24/toyota-falte...kes-toll-china/
Toyota struggles to keep up with the intense competition in China’s auto market, which is undergoing a significant shift towards EVs. The joint venture’s factory, which employs approximately 19,000 workers, produces various models, including Toyota’s first EV, the bZ4X, as well as the Camry and Levin models.
https://evmagz.com/struggling-in-chinas-boo...to-compete/amp/
Toyota has been counting on its electric vehicle (EV) models to revive sales in China, which fell 9% in the first six months. The company joined a price war started by Tesla in January and slashed the starting price for its bZ4X EV by 15% in February.
https://www.reuters.com/business/autos-tran...ers-2023-07-24/
End of EV for Toyota Malaysia or will they bring in the bZ4X for a lower pricing?
Toyota EV Struggling in China, Dismisses ~ 1000 workers
Jul 29 2023, 12:51 AM, updated 3y ago
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