the 1.0 engine itself is turbo, compared to other competitors are just 1.5 N/A.
Besides that the safety features, accessories & design that Nissan offered nowadays really top of the range, so it still justified of the higher price range.

I believe its probably due to branding issue. And Tan Chong isnt putting hard effort in building the brand name.
Furthermore they are already making losses.
https://www.theedgemarkets.com/article/tan-...n-losses-around

Secondly, at RM 83,888 , and a 1.0L turbo which gives a mere 100 horses (consumers always like to look at horsepower, even though they are not racing) and some would even look at "Eh its only 1.0L displacement" typical mindset.
The previous Almera wasn't doing that well either even with the standard 1.5NA.

Its also way more expensive than City 1.5L , which starts from Rm 77,600 (and the E spec is around the corner at RM 85,800)

And the popular Proton X50 (despite different segment) is just a shy RM 86,300 onwards, which attracts customers with the 1.5L turbo, and quite good looking dashboard interior.

definitely cipet. they downtune the power. dunno why they use bigger engine but almost same output with previous gen. so stingy