Why Do I Gamble Until I Lose?

Like many pleasurable activities such as sex and euphoria-inducing substance use – eating can trigger the release of dopamine. Dopamine is “feel good” neurotransmitter in your brain. Gambling can also raise dopamine levels which can cause you to keep gambling even when you know that you should cease and collect your winnings. Moreover, research finds that losing can trigger a release of dopamine to almost the same extent as winning, which is why you may stay in the casino after dropping a few hands. Your body also produces adrenalin and pleasurable endorphins throughout the win/lose gambling cycle.

Now here’s the real kicker. Your brain and body become accustomed to this psychological and physiological response. Consequently, habitual behavior is formed and the concept of winning is no longer the primary motivating factor. It’s a lose/lose scenario no matter how you look at it.