for me,as im busy with outdoor business(not lyn/or any online business),i think i need memorizeable number..its not because of i want them for fun or to show off tht my pocket is thick,but to help those who have a low brain capacity to remember my name,no offence,this is just my opinions .and again,my mom is very IT-blind,she just knows how to dial and dont know how to read sms or type sms or change ringtones or whatever it is .she knows how to pick up call and make call only,bought her E66,she's glad with that coz that;s the first high-end phone that she has,and i gave her my touch p3452 before,she didnt use that phone,coz she said that it's very hard to turn on the phone,where in fact that's as easy as piece of cake.