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 Why Preve and Suprima became failures?

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oe_kintaro
post Mar 7 2022, 08:16 AM

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QUOTE(MaybachS600 @ Mar 7 2022, 08:04 AM)
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2011 Tuah by Italdesign Guigiarro. First proper Proton design with an Internationally acclaimmed design company.

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Preve.

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Inspired from this?:
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Proton's greatest car design and effort. Seriously, Why the the car was a flop? Is this because the Civic, Altis or even Elantra sold at the time? Is this because Malaysians still thinking Hatchback design are useless? Released in a wrong time?

Suprima had the potential to sold in Europe countries, it had a good Euro design, but failed to do so.
So sad, money being wasted by Proton.😢😢😢

What do you guys think?
Discuss.
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Time to market, underperforming engine, and some bad design choices ( missing glove box). Proton didn't do their market research properly as well. No matter how good your engineers if the folks at marketing give shit requirements, you are just throwing good money after bad.

I might want to add that if the Preve had come out in its final mature form instead of Gen2 when it was launched, the story of Proton might have been different.



This post has been edited by oe_kintaro: Mar 7 2022, 08:18 AM

 

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