okay sorry, actually theres hidden meaning there.
What I mean is that, people only buy a car to get from A to B.
And to get from A to B in THOSE brand means you will look superior to others.

And many people that do ride in those cars don't know half of the functions of the car.
hence, they dont appreciate that Alfa Romeos are more than just cars. That Alfa Romeos are mechanical souls .
They see that its not a popular choice among the successful people, so they turn away and get the boring black 3 series, or that silver brown C class. Why is it not popular, because these weird cars from Italy have a history of having "problems".

Imagine you are the director of your company and you still make the decision to go out and buy a problematic brand.
If investors see you in that they might lose confidence in your company.

Its all about image, especially in malaysia.