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> How E-wallet companies make money?, data collection?

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MadhavanR
post May 9 2019, 05:33 PM

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QUOTE(lambsauce @ May 9 2019, 04:50 PM)
App like boost gives cashback for every transaction we make, n this is on top of cc benefits that we can get

Do they pay merchants some % of total sales to partner with them, or the other way round, where merchants share some % of their sales with e-wallet company?

While other one like Grab Pay could leverage their food delivery services to get food merchants on board, but after all, is it sustainable with all the promos n cash back?

or they are all bleeding till a point that they are powerful to sell or make use of these huge pool of customer n transaction data they collect?

inb4 money laundering lettew
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how e-Wallet / grabpay makes money ?
u top p e-Wallet, like thousands/millions others...
e-wallet have huge money sitting in their pool , until someone use them...
1. invest non moving money into somewhere. -> profit
2. keep balance in savings acct with higher return -> profit

how coupon/discount system make money ?
charge company for promotion based on their user reach. ->profit
get users to keep using their app for discount. increases user reach ->profit

in either case, they will give out user stats as marketing strategy to get more corporate to invest /market with them...

MadhavanR
post May 9 2019, 05:36 PM

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QUOTE(HMMaster @ May 9 2019, 05:19 PM)
They just bleeding money to lock you into their ecosystem... once they have sizeable userbase, all the cashback, etc will be lowered. Look at Lazada now. Before this, they used to give a lot of vouchers/promo. But now barely any promo left.
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dont forget grab...
now they throw money in getting market for grabfood...
yet its fukin expensive...
RM5 per delivery...
McD used to do it for RM1 last time...

KFC learned fast and setup self collect app...

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