My pov and experience

Keep on averaging down is not a good practice in investing.

When a stock is keep on going down on long term basic, it is better to review the reason of it.
Good stock that are registering stable and profit growing and keep on rewarding shareholders with generous dividend, generally their stock price won't keep on sliding on long term basic one.

Whenever an invested target poorly perform, it is advisable to patiently monitoring first instead eager to average down, if really that bad, sliding non-stop, cut loss early.
Average down could mean double the loss instead of trying to gain back.
Average down may be = bet more on the losing stock...

Get rid of losing stock, but keep those performing (gain) one should be the motto of investing.
But most people did the other way. Take profit (sell) those gain one (normally gain a little), but keep losing one and average down more.

Average up is better that average down.

There are many, ten or hundreds of many good stocks out there for choosing around.
Don't need to fall in love in one or two.

We are not choosing a single "wife" in investing, we can or should have wife(s) in investing. 

Diversification is important to mitigate the risk in investing.

Thank you for all not hesitate to share the experience. It's really seldom reading about the adverse side of investment as none would like to share the failure.

So far, have not seen any unker aunty share about the 2008 and earlier recession, how to live over the doom days. May be we all here are majority investor (or new) of youngster generation which yet to experience those suffering moment from financial and investment perspective.

Always we heard some sifu suggest to average down and when you believe continue to hold, or save warchest and get ready to hoot during/after recession. I just don't understand how to hold up my believe when the price arrow are shooting down in a graph and my heart is keep pumping the blood all over the body while we unable to identify where is the bottom and start bounce back.

Are you able to hold?
Are you dare to hoot?

Anyone kena burnt in investment?, Experience and your lesson learnt (Investment)..

Plenty....Malaysian stocks (I think it was a stock begin with R that cost me a lot, I bought on margin in that one, lost about 2k back then which was about 1/5 of my portfolio)..one of them, WCT, Zelan, Cocoland...

US Stocks - Chimera Investment (-USD1800), BP (bought as a good investment but it tanked after Deepwater Horizon), and used to be Starbucks (I bought it a 2nd time after a loss on the 1st, and it has netted me well)....

I guess it made me wiser not to buy on rumours and sell on news...A bit more cautious in buying stocks, setting a plan for my trading style (either hold or sell at x% profit), stick to the plan, not let emotions run the show, look for solid stocks to hold, etc.

Since then I have had my fair share of losers, but more winners. You can't win them all, but you try to shoot for as many winners as possible. A lot of it for me goes into studying the P&L, Balance Sheets, Review company, etc.

Even after that I still won't hit winners all the time, some are losers but you won't lose big if there are solid fundamentals with the company - timing might just be out (i.e. free hand tweet from POTUS at odd hours) or market sentiment turned against the industry...

Someone mentioned (I think Jordy) said average down. I used to do that until I read another book that said you should average up, not down (William J. O'Neil - How to Make Money in Stocks). But read it for yourself to understand the context. Today, looking back, I can't fathom why I averaged down.

yes and for every crisis happened, especially in asia and how malaysia market reacted.
thanks for your input.. i am still studying that time and had absolutely no interest in finance.

only started interested and investing during 2010..   

do you still remember which company, survive the 2008 crisis and still doing well in brusa
i do heard alot ppl, aunty uncle, say if only that time buy bank share.. wondering which section able to tank the market.

haha.. i jz manage to profit 6k+ from construction share..

damn.. heart of steel.. 2008 was second crisis?
manage to earn from recent trade war?

Just to add (not to disagree the use of FCF, in fact FCF is one of strong indicator how well the company is doing)

FCF is not foolproof figure to see whether it is worth to average down or not, especially those cash generated is not rewarding back to shareholders as dividend.
Also, billions of cash may be wiped out in single poor investment decision made by the company, or large capital outlay needed to replace the depreciation figure that resulted FCF every year one.

There are companies with strong FCF, even racking up billion of cash in coffer, but stingy to reward their shareholders, generally those stock share price won't be performing too well either.

There is one common feature on those stock that so called rewarding over the long term -> Strong FCF that translated into generous dividend to shareholders.

Why did not hold on? Exit strategy, target reach secure profit? 
Hmm.. so indeed there company that may strive even tho crisis occur.. just we have to have sharp intuition and not blindly listen to so called buy buy buy low low low.

I was told, during crisis, most secure and confirm won't delisted is bank sector. Which I think is half true? BNM won't let bank run happen but as for delisted, I think bnm don't really care right?

May I know why you opt for the two stock not bank stock?

Score A?