The direct monetization method.. approach brand / company directly. In terms of charges, there isn't an exact standard template of doing so. Micro influencers with 10,000+ followers request like RM150+ per FB post etc.

The indirect monetization method.. approach agencies / social media marketing companies and ask if they'd like to leverage on your presence. They'll evaluate, if okay-ed, offer the rates and see if you'd accept.

Anyway.. influencer marketing now is moving towards your engagement results rather than just having X hundreds/ millions of fans. Because some agencies and companies could use the same amount of dollars engaging more micro influencers with more qualified engagement.

In the end, brands have become smarter and agencies can't BS their clients anymore. Influencing is turning towards brand relevance, messaging and sales. Not just awareness.

I hope this has added some value.

From my observations, SEO doesn't play towards social media platforms at this moment. Except, if you're looking for a brand.

Try searching for something on Google and see how many Facebook posts literally show - I'd say, none.

SEO is more skewed to websites, not social media platforms.