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 Freelance Designer, what are the rates for design services?

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TSmynh
post Nov 1 2018, 02:57 PM, updated 6y ago

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Hi, need help here! biggrin.gif

I would like to ask freelancers out there, how much do you guys charge your clients for design services?

I just started my freelance, and im struggling whether or not if i charged them too little or too much.
Not too sure how much should I charge my clients. blink.gif shocking.gif

for example:
- online social media post visuals
- bunting
- namecard
- logo
- graphic tee design
- banner
- poster
- flyer
- leaflet
- booklet
- ticket design
- offline ticketing booth visuals

A list of other services and rates are highly appreciated. thumbup.gif laugh.gif

NEED HELP!! cry.gif
geonxxl
post Nov 1 2018, 03:23 PM

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maybe you need to describe your location as well. I guess different location have different price
s7ran9er
post Nov 2 2018, 04:07 AM

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do some math with your monthly salary, count the hours that you think you need complete the work then charge accordingly.
Gmruleme
post Nov 4 2018, 02:09 AM

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TS watch this video fully.
it will help you a lot

The Futur- How To Price Design Services & Creativity
https://www.youtube.com/watch?v=RKXZ7t_RiOE

This post has been edited by Gmruleme: Nov 4 2018, 02:10 AM
TSmynh
post Nov 7 2018, 03:33 PM

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QUOTE(geonxxl @ Nov 1 2018, 03:23 PM)
maybe you need to describe your location as well. I guess different location have different price
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Kuala Lumpur biggrin.gif
TSmynh
post Nov 7 2018, 03:34 PM

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QUOTE(Gmruleme @ Nov 4 2018, 02:09 AM)
TS watch this video fully.
it will help you a lot

The Futur- How To Price Design Services & Creativity
https://www.youtube.com/watch?v=RKXZ7t_RiOE
*
Okay Thanks! thumbup.gif
happyguy:)
post Nov 28 2018, 12:51 AM

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In need for design service for an artwork and provide vectors for it so that I can do simple edit with them. Quite urgent. PM me of anyone is interested.
mowlous
post Nov 28 2018, 03:45 PM

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So many people asking for design service this days, but offer no where close to even enough for a meal.

Pricing is simple, for the amount of time needed x3 ....... just remember our customer are different from the food industry, they don't come to you everyday, much of them are one time off service, your price is base on how much you need to pass the next month.

unless you have found client who need a design every month for a product, or an event client who constantly need new design for different theme that you would consider charging decently cheaper.

And NEVER EVER GIVE PDF to client. That is the creative rights of the creator, giving them that means you give up your design so they can modify and reuse whenever they want.
techmania
post Nov 29 2018, 03:07 AM

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QUOTE(mowlous @ Nov 28 2018, 03:45 PM)
So many people asking for design service this days, but offer no where close to even enough for a meal.

Pricing is simple, for the amount of time needed x3 ....... just remember our customer are different from the food industry, they don't come to you everyday, much of them are one time off service, your price is base on how much you need to pass the next month.

unless you have found client who need a design every month for a product, or an event client who constantly need new design for different theme that you would consider charging decently cheaper.

And NEVER EVER GIVE PDF to client. That is the creative rights of the creator, giving them that means you give up your design so they can modify and reuse whenever they want.
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Then what format you give to your clients?
mowlous
post Nov 29 2018, 12:14 PM

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QUOTE(techmania @ Nov 29 2018, 03:07 AM)
Then what format you give to your clients?
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It depends on what their demand of service is, never give working files to client unless they buy that right.

Read this, designer's right
TheJoshLim
post Jan 31 2019, 03:27 AM

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QUOTE(mowlous @ Nov 28 2018, 03:45 PM)
So many people asking for design service this days, but offer no where close to even enough for a meal.

Pricing is simple, for the amount of time needed x3 ....... just remember our customer are different from the food industry, they don't come to you everyday, much of them are one time off service, your price is base on how much you need to pass the next month.

unless you have found client who need a design every month for a product, or an event client who constantly need new design for different theme that you would consider charging decently cheaper.

And NEVER EVER GIVE PDF to client. That is the creative rights of the creator, giving them that means you give up your design so they can modify and reuse whenever they want.
*
Got exception to the rule. One time, a client asked me to send them back their own logo, because no one within the company had it.

Giving source code might be too much. But PDF is needed definitely.
mowlous
post Jan 31 2019, 10:26 AM

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QUOTE(TheJoshLim @ Jan 31 2019, 03:27 AM)
Got exception to the rule. One time, a client asked me to send them back their own logo, because no one within the company had it.

Giving source code might be too much. But PDF is needed definitely.
*
They will have to buy the full rights to have everything down to the design folder. Otherwise it should always be only the base of the stock, never the work flow. Any part of your layer work is exposed its as good as giving out to the world free.

A jpg of your work is RM300. A PSD file is RM3000 ... and that is only from amature. Professional company charge way more then this.

If a client or a company demand to have your process files they are as good as robbing you. No amount of explanation justify having your modify able work handed over.

Malaysia most du lan part is ignorant client + innocent designers. The client think its suppose to get all of your work with a pay, the designers desperate enough to give for the sake of earning their next meal.

Because of this college produce very little designers every year and barely any people go full time freelance on this.

The main point is, NEVER give anything that would expose in anyway how you design or made the logo unless you are decently paid to sell that rights.

don't forget a company can use those work to register under copyright and claim the full design rights for it. in the future if a design look similar they can challenge anyone in court even though they did not buy the full rights which include the original designers themselves.

The black and white game is what most client pretend to be a virgin when most of them knew better then the designers themselves what is legal and what is not when it comes to owning the right to a design.
kerydell
post Feb 25 2019, 12:41 AM

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QUOTE(mowlous @ Jan 31 2019, 10:26 AM)
They will have to buy the full rights to have everything down to the design folder. Otherwise it should always be only the base of the stock, never the work flow. Any part of your layer work is exposed its as good as giving out to the world free.

A jpg of your work is RM300. A PSD file is RM3000 ... and that is only from amature. Professional company charge way more then this.

If a client or a company demand to have your process files they are as good as robbing you. No amount of explanation justify having your modify able work handed over.

Malaysia most du lan part is ignorant client + innocent designers. The client think its suppose to get all of your work with a pay, the designers desperate enough to give for the sake of earning their next meal.

Because of this college produce very little designers every year and barely any people go full time freelance on this.

The main point is, NEVER give anything that would expose in anyway how you design or made the logo unless you are decently paid to sell that rights.

don't forget a company can use those work to register under copyright and claim the full design rights for it. in the future if a design look similar they can challenge anyone in court even though they did not buy the full rights which include the original designers themselves.

The black and white game is what most client pretend to be a virgin when most of them knew better then the designers themselves what is legal and what is not when it comes to owning the right to a design.
*
Thanks for this..really a good info.
Jeba
post Feb 28 2019, 01:25 AM

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We have to be fair on both sides. Clients do end up paying for bad work and not all designers are good and skilled.

First of all, know your quality. If you are good, you will be able to understand the client's needs and able to get what they client wants. This will cut down your time and the client's time.

Charge according to the work & client. Don't expect to charge high fees on small unknown brand.

Some guidelines:-

Concept (ideas driven with clear messaging) - this one can charge more - approx RM500 - RM800 per day (8 hours)
Design - approx RM350 per day (8 hours)
Visual - approx RM250 per day (8 hours)
Final Artwork - approx RM100 - RM150

A brochure design will have more design and FA hours while print ads will have more concept hours. When you are adapting work from bunting to poster, you charge FA price.


If you are 4As agency and have hundred thousands of staffs, of cos you charge more to the client. Cannot compare.
wongkheong86
post May 18 2020, 02:46 PM

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QUOTE(Jeba @ Feb 28 2019, 02:25 AM)
We have to be fair on both sides. Clients do end up paying for bad work and not all designers are good and skilled.

First of all, know your quality. If you are good, you will be able to understand the client's needs and able to get what they client wants. This will cut down your time and the client's time.

Charge according to the work & client. Don't expect to charge high fees on small unknown brand.

Some guidelines:-

Concept (ideas driven with clear messaging) - this one can charge more - approx RM500 - RM800 per day (8 hours)
Design - approx RM350 per day (8 hours)
Visual - approx RM250 per day (8 hours)
Final Artwork - approx RM100 - RM150

A brochure design will have more design and FA hours while print ads will have more concept hours. When you are adapting work from bunting to poster, you charge FA price.
If you are 4As agency and have hundred thousands of staffs, of cos you charge more to the client. Cannot compare.
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Hi, wow you charge by hour, so far my clients sure not willing to pay these amount, they want cheap and lump sum for example A3 poster rm90, logo rm180. Even rm180 they say very expensive.

 

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