Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK. Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
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I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
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Satish Raguchandran, founder of Russell Taylors, a firm that imports and re-brands kitchen appliances from China, for sale in Malaysia, expressed similar fears.
Lots of these kitchen appliances sold with dunno what brand name. Always claim German product but actually OEM from China and rebranded here. That is still okay, problem is their prices are even more expensive than branded ones
This post has been edited by idoblu: Oct 16 2018, 07:07 AM
I have been using their Air fryer, Pressure cooker and waffle maker. No complaints until now. I see alot of Ktard at their FB group also that sharing different recipe for pressure cooker
I have been using their Air fryer, Pressure cooker and waffle maker. No complaints until now. I see alot of Ktard at their FB group also that sharing different recipe for pressure cooker
Any updated on your Russel Taylor product after a year, which I assumed it warranty already expired?
Did it still good and working well?
Do it non-stick layer are good as other branded name like Tefal? I am curious as have seen too many ads, claimed advertised in CNBC. Thanks.
What matters is that their appliance is covered by warranty and sirim approved.
In this day an age all things in this world are made in China, the only thing that differentiate these products are the company that selling these products can provide good support like warranty claim or any other customer service.
quality wise, if that company have poor product support, usually it is made by make shift china factory with poor quality control, while those with good product support usually comes from established factories in China with standardized quality control.
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
like people in the UK, the appliances purposely named incline towards japanese names... same purpose... england pipu had this tendency to look high for those japunis electrical appliances..
Oct 16 2018, 04:36 AM, updated 6y ago
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Thanks.
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