Anyone who frequently browse shopping apps such as Shopee or Lazada should've seen this brand before. Most people when see this brand name must've thought it is from Western country like US or UK. Yes it have Mat Salleh name, but actually their products is rebranded from Chinese. The brand is actually from a firm in Malaysia that imports and re-brands kitchen appliances from China, founded by Satish Raguchandran.
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I was on New Klang Valley Expressway the other day where I saw a billboard showing ‘Russell Taylors Air Fryer’ product on Lazada, one of the region’s biggest e-commerce selling at only RM189.00. That is quite a bargain from a brand that I thought sounds imported though I never heard of it. Is the brand from UK or USA? How does it compare with other popular brands in the market like Philips or Tefal and yet is still able to sell at such low price? As a lady consumer who cannot help but wanting to know most electrical goods in the market, I was curious about the brand so I searched about Russell Taylor on the internet. There was something dubious about the official brand website, (russelltaylors.com). Considering that the brand sounded western brand, the website is very basic with little brand information and without background history of the company. To my surprise, the brand is in fact local and was set-up just 5 years ago by a young Malaysian named Satish Raguchandran who is still in his 30s. He is the founder of Russell Taylor kitchen appliances where it carries 7 types of products. The company imports and rebrands wholesale kitchen appliances from China and distributes only through e-commerce, yet his company revenue has recently grown by 50%.
Satish Raguchandran is a one man show. He brings the items from China to Malaysia, undergo the SIRIM process (Standard and Industrial Research Institute of Malaysia), load the shipments to Lazada warehouse, designs the instructions manual, designs the packaging of the box and even handles the customer service. (CNBC, Feb 2018) There is even a Whatsapp and Facebook group for Russell Taylors consumers where he handles almost every customer’s inquiries. The company does not own a market research strategy group, design and engineering team nor a store. This brand with very few manpower challenges the other big brands in e-commerce who has been in the industry for more than 10 years. Satish is one of the many entrepreneurs who seizes the opportunity from Digital Free Trade Zone (DFTZ) establishment since March 2017 between Malaysia old government with China billionaire, Jack Ma.
As for the "AS SEEN ON CNBC" caption that were slapped on all of their products, I only found a single article that quotes:
Anyone that bought their slow juicer? Hows the performance/quality?
QUOTE(gobiomani @ Jul 8 2019, 06:25 PM)
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
The only Malaysia brand I think with quality is Pensonic. Bought few Pensonic items (kettle, water filter, etc), and their quality is much better than other brand like Elba and Faber.
Anyone that bought their slow juicer? Hows the performance/quality? The only Malaysia brand I think with quality is Pensonic. Bought few Pensonic items (kettle, water filter, etc), and their quality is much better than other brand like Elba and Faber.
Yeah, Pensonic is decent when compared to the rebranded China stuff. Khind is also quite decent and reliable. Unfortunately some good brands stopped making certain products due to margin erosion & competition from low-end products. Panasonic who used to make good quality big kettles, stopped making them. I recently bought a Pensonic kettle too because everything else available are rebranded china stuff which I don't dare to buy. So it was down to Khind & Pensonic.
of course but it's damn cheap otherwise i already buy phillips.
Philip nowadays quality is not good as old days. The quality is bad and overpriced. The bulb is shorter lifespan. Earphone not good enough for their price tag, sony is better with same price. Their home appliance also overprice and bad quality. I already stop trusting philips. The only philips I trust is phillips screwdriver.
This post has been edited by adie_add22: Jul 16 2019, 10:56 PM
Yeah, Pensonic is decent when compared to the rebranded China stuff. Khind is also quite decent and reliable. Unfortunately some good brands stopped making certain products due to margin erosion & competition from low-end products. Panasonic who used to make good quality big kettles, stopped making them. I recently bought a Pensonic kettle too because everything else available are rebranded china stuff which I don't dare to buy. So it was down to Khind & Pensonic.
I can confirm, Pensonic quality actually exceeded my expectations. Elba no. My Elba spoilt on me. Pensonic just kept soldiering on
the only surprising facts is that it is actually a brand by Malaysian... thought just some knock off brand from china
well, western sound brand doesn't necessarily mean quality..... heck, even westerner also sometimes need cheap brand/stuff... lol
Why surprising? So many popular brands in Malaysia are the same, just that they are now big companies doing big scale rebranding of multiple brands instead of just one. They all started small initially.
Their item are lower end type so dont expect any quality over here. Their selling point is lowest price. Not to say the item is not usable but they usually choose something that are matured enough so its not much problematic units. If not the return and warranty claim will going to kill them. Slow juicer please get better quality one or else you will regret
So many products sold in Malaysia are similar. Chinese generic products rebranded to sound like Western products. Some will even claim German/Italian/whatnot design & engineering. I give you some examples:
Elba Faber Morgan Cornell Takada Nippon Rubine Sorento
Its big business. There is a big company in Bandar Menjalara which is primarily doing for very long and they sell multiple brands, so whichever you choose to buy its still their product.
Ciss, no wonder my Elba electric kettle spoiled within 1 year
Ciss, no wonder my Elba electric kettle spoiled within 1 year
Within 1 year should be under warranty ma? Anyway, for kettle since Panasonic no longer makes them, can buy Pensonic or Khind - both are Malaysian brands which are much better than generic rubbish from PRC.
Jul 8 2019, 08:58 PM
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