Well, in the past, governmental bodies and utilities companies paid very low merchant discount rate (around the same merchant discount rate as now) to Maybank. For sure, the very low merchant discount rate earned by Maybank is never enough to subsidize the 5% cashback to be given by Maybank to Maybank credit card users.
The difference is that the economy was much better back then. In other words, Maybank was in better financial position back then. That is why Maybank was willing to utilize its own money to provide 5% cashback for government service and utilities transactions, probably to entice more people to sign up and use Maybank credit cards.
Nowadays, the banking industry is facing tough situation, in challenging economic situation, made worse with declining net interest margin. With declining profits and possible further cut in merchant discount rate in year 2021, Maybank decided that it is not longer worthwhile to utilize its own money to provide 5% cashback for government service and utilities transactions.
It is just my unverified opinion.
Disclaimer: I am not from Maybank. I am just an average credit card user not affiliated with any bank or fintech, who is forever thankful for the guidance given by many credit card experts here.
This post has been edited by kart: Dec 13 2019, 05:56 AM
Dec 13 2019, 05:48 AM
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