Well thats the way the game has been since the beginning and not just for the processor industry. Earlier times it was the Intel pwning the amd's, cyrix and etc during the 8088,P2,P3 times...then cum P4 the AMD's started to be the better proc's...of course only till intel released the c2d...I'm pretty sure AMD will hire over some Intel R&D engineers and they will be back in the fray....its called industrial espionage, heck even the same thing is happening in F1...