Are you moving across state? 25% is kind of common. But if lets say you are moving from Penang to KL (They always assume KL high spending place), then you can try justifying 50%. My friend went from Intel to NXP got a 50% raise when moving from Penang to KL.

All the best to you. Please do not lowball yourself, for your own sake and for other ppl sake too. If you have confident in your skill, ask for 35 to 40% and this is includes always giving them space for negotiation (lower your original expected salary by 5 to 10%).