The game has a great potential in the market. During the start of it's campaign until the launching, the game become famous from different countries in the world. They know their targets and the game is known before on different platforms. Imagine if there are billions of users that played it and 1% only purchased for 1$, how much money do they got? 10M$

The Pokemon GO fever lives until now but most of players were quit like me because of the hackers. But there are still players that are willing to purchase from them. Even old games makes money so why not Pokemon GO which was launched 2-3 years ago?