Content is rather subjective. They're the same apps mostly. As long as the one supplying it provides decent enough support for the buyer, the apps will work the same. Having a good vs. mediocre box will always make a difference performance wise.

Personally, I'd rather get my own box and load the pay stuff separate. Way cheaper and i get to choose both hw and sw. But in the end, never did bother paying. There's more than enough ways to get most of the paid stuff anyway. So.. To each his own or her own or it's own..