I think they position themselves for the higher telco as compared to the rest which focuses on the quality instead of just cheap price. If a customer wants cheap and big in portion u mobile or digi have already provided that. It means what the customer wants which includes the data quota or cheap price there are more than one choice in the market. Why ppl are still hoping maxis to lower down the price etc to match becos they know that maxis is still better in terms of quality and stability.

Personally I would prefer to stay unique as compared to the rest. What they need to do is to continue to provide good and reliable network while price is really not the only factor to choose. For ppl who are price conscious seriously they should have gone for u mobile or digi.

At least it is good to maintain a good choice of telco around by just paying a bit more or get lesser bundled.

If maxis is to have same price same bundled as others, ppl will just all jump ship to maxis while maxis good network will then be affected. As a maxis user, it is something that I do not wish to see seriously.