Very good job prospect in Malaysia due to tremendous Government support and emphasis through MDEC. It's growing fast as you can frequently find conference and seminars being conducted. Data Analytics is part of the Big Data ecosystem wtih some crossover into Data Science and Digital Marketing sometimes, to really stand out, you need to have both the technical skills in data mining and modeling, as well as business sense to turn data into meaningful insights for management
With IoT gaining momentum, the demand is only going to get stronger