Malaysia’s first full fledged online equities broker, Rakuten Trade Sdn Bhd (formerly known as "EB Global JV Sdn Bhd") operates purely online and is the result of a joint venture between Malaysia's Kenanga Investment Bank Berhad and Japan's Rakuten's Securities, Inc. Together they aim to revolutionize the equity capital market through straight through processing thereby creating a new trading experience in Malaysia.

Rakuten Trade extends its trading services including the iSPEED.my app, the localised version of Japan’s leading mobile app developed by Rakuten Securities, Inc’s. Its web and mobile based trading services offers a 360° effortless trading experience from account opening, execution, settlement of trade, research and trading ideas as well as rewards and education. The all-in-one seamless and automated platform aims to put investors in the driving seat, enabling you to execute your own trading ideas end-to-end.

Rakuten Trade Sdn Bhd holds a Capital Markets Services License (“CMSL”) by the Securities Commission Malaysia to deal in listed securities and provide investment advice.

Rakuten Trade has officially opened its doors in Malaysia as the country’s first completely online broker. In line with this, we are pleased to announce our inaugural launch campaign. From 18th May 2017 to 30th June 2017, all new customers who successfully open a Rakuten Trade trading account will receive an immediate rebate of RM10.60 on the CDS account opening fee and a brokerage fee waiver upon the completion of your first trade matched*.

For more information, please refer to the Terms & Conditions.

* Brokerage fee rebate will be credited into the trading account on 10th July 2017.

This week, the Securities Commission (SC) gave the green light to Japan’s Rakuten Securities (together with its local partner Kenanga Investment Bank) to offer straight through processing of stock trades at cheaper rates. This means retail investors can punch in their trades through this system, and it will be executed instantly.

The idea is to offer faster and cheaper trading services using the right technology applications, which theoretically should also attract more young people to participate in tour capital markets. It is puzzling though why it took a Japanese giant to come into our market to introduce this for the first time.

Local stock brokers could have jumped on this opportunity, to offer straight through processing with lower trading fees. Perhaps they are saddled with their large remisier and dealer headcount that limits their ability to slash fees.

Hopefully the Rakuten entry will galvanise more changes in the local industry to make players more competitive.

Read more at http://www.thestar.com.my/business/busines...H1TYdIQDtsf6.99