It is not the first time mobile wallet player tries the Malaysian market. Back in the days there are some tieing up with Telco but failed miserably.

The issue is on general consumer acceptance. China is on the tip of cashless transactions and you can't lose a mobile here. Cause every transactions are through mobile mostly, even transfer of money to individuals.

It all depends on general acceptance. Wechat for example is trying to penetrate international market, same like alipay. But unfortunately most market outside of China has yet to accept this notion of mobile wallet.