Better than other normal/NAS HDD at more premium price.
But worth it? 2 normal HDD that configured to be RAID-1 or one as storage and another as backup will be more worth it as if 1 HDD dead you still have another copy whereas if 1 HDD only, even if it's Ultrastar, if dead then all your data is gone.

If not critical data then doesn't need to be expensive HDD
I see for shucking mostly people will buy from US as it is cheaper.

There's a reason why WD External HDDs are cheaper, other than WD control the whole supply chain. Duty cycle and it's a dumping ground for some not so good drives.