They say that they don't want to chase sales but if they only sold 203 cars in October, they will struggle to keep the dealerships open.
There is no market for a RM200k D segment car here. Look at the Mondeo, it's a great car. It sells brilliantly in the UK but you would struggle to find 10 on the roads of KL. The Peugeot 508 is in the same boat although I'm sure Peugeot must be offering big discounts on the 508 by now. The Mazda 6 diesel is priced around there but sales are slower than the last 5 minutes on a wet Friday in work.
There is a market at the high end for BMWs and Mercs at RM300k or more for their D segment offerings and a market for D segment cars like the Camry and Accord at around RM150k but there isn't much in the middle.
So either VW offer steep discounts to price their cars to get the price much closer to the Japanese or they start shutting down dealerships and accept a bit part role in Malaysia's car market.
All-New B8 Volkswagen Passat
Nov 19 2016, 12:15 AM
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