Agreed.
Put aside all those AI stuff, they already beat Nvidia in Price/performance ratio and Performance/Watt. Just need to see the actual 3rd party benchmark to verify the claims. That itself is already an impressive achievement.
Normal gamers will always go for cheapest price/performance, only enthusiast spends extra $$$ to get the best of the best. I still think 3090 is the best but the margin is so slim based on the benchmark that I decided to hold back my judgment atm.
Now, the only thing Nvidia fan bois can parrot is that they have superior drivers and DLSS

AMD already have their own DLSS called 'Super Sampling', but they didn't touch much on it becoz it will only be out in 2021, and it works differently compared to DLSS. It's not even out and people already said it's crap kek. Calm your tits, just wait and see how it performs when it comes out.
Again, the fact that u need DLSS to run high fidelity games @ 4k >60FPS/8k 60fps instead of native resolution, demonstrated that games can't run a smooth frame rate without DLSS. If DLSS is widely adopted, then yes DLSS is good. But since it's only available in selected title, it has limited use.
I don't see what's with the hype when it's just a upsampling, similar concept to how high end Smart TV processors works. I've seen the videos and imo, I'd pick native resolution anyday e.g. 4K than getting a 1080p up-sampled by x4 to get 4K.
If ur still hung up on DLSS, get a Nvidia card and just be done with it. It's a good GPU. Good luck if u can find one out there.
Rage mode is just a 1 click OC, but what they did with Smart Access Memory was very impressive. You get free performance boost by just investing in their ecosystem (I.e. CPU & MOBO) without having to spend extra. Who buys Intel though nowadays anyway? Hmmm.
But I agree with you on Amd drivers; if they can iron out their drivers deficiency, boi we're in for some juicy competition. They don't need to 'beat' Nvidia, they just need to get closer to steal some market shares from them for now. Imo, they're primed to be in that position.
This will hopefully, Force Nvidia to rethink the way how they price their product moving forward if AMD can challenge them tit-for-tat.
Is it a game changer? Maybe. It is distruptive to the industry? Definitely. Who's the winner of all these competition? Consumers.
you are certainly wrong upsampling same to tv, dlss is reconstructing technique fill in the gaps of lost information. Seems amd's reconstruction technique is still not ready yet and i assume they are waiting on dx12 ML interference acceleration. It should be coming soon as consoles will be using it.