Today, Japan launched their Pokemon Go.

And it is also the first launch that is tied up with some partnership, being all the Mcdonald's franchise outlet in Japan (approx 3000+) will also be the Pokemon Gym station in Japan.

Given the craze in Pokemon Go in the available countries, this is a new madness that literally make people that play the game force to move around physically.

How will this impact real estate prices?
Let's say if you shop is near to a Pokemon Gym..

Do you think it will become one of the factor that will boom up the real estate price for that location at least?

Err.. Can moderator cherroy help me to move this to finance, business and investment house ?

This post has been edited by Bonescythe: Jul 22 2016, 03:10 PM

most probably will effect the business and value at the premises or nearby.

If 7-11 in Malaysia are all Pokemon Gym..

Then SEM will blow up to sky anot?

But 7-11 doesn't have enough decent place to cater many people at 1 time.. But it is 24hrs

Mcdonald here, not all are 24hrs.



This post has been edited by Bonescythe: Jul 22 2016, 03:08 PM

Assuming they don't ban the game in MY, then i think the potential outlets could be McD, Starbucks, 7-11, mynews etc.

McD's in MY should have the highest chance of being appointed as those gyms since Japan started the strategic partnership on a big scale. So I will be surprised if McD senior mgmt don't capitalise on this at a global level.

And I don't think the real estate price will shoot up over Pokemon. More of the businesses around that area might grow a lil. This Pokemon thingy is just a phase. Give it a few years, another game will supercede Pokemon and the whole cycle/craze continues all over again.

Mcd - private

starbuck - bjfood
7-11 = SEM
Mynews = Bison

Wowowow.. interesting..

Because this thing create traffic ma..
Like a internet website, how does people value a website is to study is traffic. Got traffic, valuation super high

If this pokemon gym can constantly create massive physical traffic.. That is a very plus point.
Internet had make people reluctant to travel.. But this internet game with augmented reality force people to travel.. could bring back the days of physical market..


I am wondering, those franchise 24/7 laundry outlet can be pokemon gym also not bad one..

Based on your points...
The sky is the limit on how they want to go about with this "gym" business.

Apart from using the convenient stores or fast food restaurants like what we just discussed.
Others potential places could be like KTM, MRT, LRT stations or even inside the trains.
Telco's and Petrol Stations can also participate if they want to. Even specific stores or allocated shops in some of the REITS could also capitalise on this.

The above theme seems to be more on "convenience" whereby any person on the move can get access to this gyms anywhere and everywhere.

But, I'm also keen to know whether this Gym thingy can further evolve (e.g higher level gyms = special/exclusive cafes or outlets which are not so common can take part). This would be ideal for those major tourist spots (e.g Sunway Resort, KLCC, BTS, Langkawi resort, Museum Negara) to capitalise on this.

But as usual, potential is one thing, whether worth the $$$ and sustainable is another.

Pokemon is a game, and its hype will fade away after sometimes one.

It is another angry bird, bubble tea hype/fever, or whatever fever, you named it.

I find strange/interesting that modern internet age people tend to have some kind of "fever" one from time to time.

Even the laundry has plenty of pokemon to be caught, people won't go to there to wash their cloth when catching the pokemon...
But it may create opportunity for convenience shop nearby that people may buy some drinks or foods etc.

If food business, business sure will be good. What more if it have a poke stop.
http://ign.com/articles/2016/07/21/pokemon...some-businesses
http://www.cnbc.com/2016/07/12/gotta-catch...estaurants.html

This post has been edited by Ramjade: Jul 22 2016, 04:07 PM

Yea.. I agree every game have it's cycle, every fever have it's growth and peak..
But i foresee this fever can last quite a while, at least 3 to 5 years minimum, considering it's updates and many more releases.

Pokemon Go now include along Pokemon Dates to challenge against Tinder (dating apps) as well.

For now, since they are the only Augmented Reality game provider with no competitor....

Yea.. now internet is viral.. Haha. spread faster than virus

Yea.. u see what i see.. Very panai..

Is boosting sales by a lot.. some reported over 100%
The owner provide a big space, good environment, and keep buying the Lure Patch to keep wild pokemon appearing at his restaurant area.. Haha

This post has been edited by Bonescythe: Jul 22 2016, 04:15 PM

Planning to open a Pokemon restaurant?

Maybe indirectly but probably will just spike the price for a while and then drop back down once the hype is over I guess.

If Niantic give me 1 choice to choose a location for Pokemon Gym.. Then i die also open 1, get all my fren.

Maybe take 3 to 4 unit.. All selling different thing, but compliment each other, and can cater for pokemon trainer..

Dunno how will be the hype in Malaysia yet. Later do so many 3 4, the hype not big enough..

But since Malaysia is one of the top highest traffic in Facebook until Facebook come Malaysia open a branch, i think Malaysian also not bad one.. just waiting to pounce on it only.

The best mode is...

I got a thinker which is
1.) Buy those commercial shop that are low prices, people not yet discover.
2.) Open 1 whole row.. best is got 24/7 services around. 7-11, laundry, cafe,mid end coffee outlet, high end 24hrs mamak.. All bright bright light up..

3.) Rental become good becuz business booming
4.) Shop price boom up
5.) Cash out at peak.. and be happy

Wah.. wad a good thinker

This post has been edited by Bonescythe: Jul 22 2016, 04:29 PM

Actually all you need is good tasting food, reasonable peice and hype and as they say is rest is history.

This post has been edited by Ramjade: Jul 22 2016, 04:29 PM

You want the food cheap, then you want the food to taste very good ?

Places like Boston klang, esso mamak exist in Klang because of that.

malaysian are cheapsake, gym or pokemon inside your cafe they just walk in catch it and go out without consuming. so i dun think it affect a lot.

maybe places like big shopping mall will try this idea but normal shop lot doesnt worth it at all. short term = mall will try to host event, long term = no effect at all for shop lot or house.

Actually.. wad u had said, i really want to giv 5 stars. Malaysian is betul cheapskate..
U betul Malaysian, think alike. I also cheapskate one..
Lolz

if im playing i probably try to get it for free, why do i have to consume your product? buying ur product in long run i better buy those in game item myself.

sometimes ppl over optimistic on ideas on something they like, but when it comes business its a whole different story. customer behaviour is important.

Actually I don't agree if it concerns food and beverage. How many malaysians pack food and drinks when they go out. People will generally eat and drink at anywhere which is near to them.
Also, some people will paiseh don't buy anything like those at mamak/mcd/kfc. Buy 1 drink and sit there for 5 hours to use the internet.
Also don't forget youth like to look cool (eventhough they don't have the money for it yet). So if a place looks cool to hangout (environment is good for chitchat) they will buy a drink or 2 and chill out with friends.

But most important thing is after the hype died down, what are you going to do? How to attract and maintain customers? Like the mcd minion hype. Now habuk pun tak ada. That's why need something sustainable like cheap and good food plus with alwaya keep up to date on the latest hype.

This post has been edited by Ramjade: Jul 22 2016, 07:55 PM

yes malaysian didnt pack food when they go out to shop. but if just stop by a mcd near your house for poke gym or catch some pokemon, do you think they sit down and havw a drink? probably not, masuk tangkap cabut. i never play pokemon go before , so i do not know how long u need to use the gym. if its just a 5min thing, i dont think ppl will consume. at least i wouldn't.

The gym is 24/7 thing.. U need to defend the gym at all times, if u no defend, other team come and fight all the way and control the gym. If they own the gym, probably they got some benefits lo..

It is not about just catching..
Pokemon can appear anywhere any place.. But gym is fixed location.. Like a place for pokemon trainer to battle and control their land

This post has been edited by Bonescythe: Jul 22 2016, 08:34 PM

Businesses can actually double as a "Pokemon Gym" within by simply paying a certain amount to Niantec and Nintendo to sponsor themselves as a Gym. Basically if a particular business say a cafe were to be a Pokemon Gym, as you mentioned, businesses may thrive as more potential may only go there to battle Pokemon in the Gym.

As what McDonald is doing, they are featuring themselves as both a Pokemon Gym and Pokestop like the ones in Japan. Basically it will be plus because then kids can enjoy their Happy Meals while battling random trainers or in the future, 1v1 multiplayer battle in the restaurant itself. If I recall, there are rewards such as claiming free Pokecoins for them to exchange for items like Potions, Pokeballs etc.

How it's going to be done in the future is quite questionable. But it can be done for businesses to promote their outlet as a Pokemon Gym and Pokestop.

And one more thing whether it would affect Real Estate price is, yes, now everyone is playing and all, but until proven otherwise, would like to see how this would impact the real estate pricing. It would impact propert and rental prices in the short term, but what about say 5 years from now? Unless it does not become a "Harlem Shake" or a Flappy Bird, as mentioned prior to it, depends whether if this can be sustainable well beyond that 5 years. That question is worth as much as Nintendo's share appreciation since the game came out.


This post has been edited by ILoveLalat.net: Jul 22 2016, 09:10 PM

nintendo shares drop 18% today because official say the impact of revenue already factored in..
lolz.

On the poll result, looks quite balance on 50 -50..

can we download Pokémon Go now? I cant find in play store.

Seems the revenue from Pokemon Go is not going to be as big as everyone speculated.

Then again, their stock is severely overheated from that last few days that have already doubled the stock. About time for some cooldown.

No one realized that the player don't really need to enter the premise to access the Gym or PokeStop?

There's a radius to it, to prevent people from simply trespassing private properties. Unless due to some agreement, it's heavily shrunk to fit the business premise only. Or else just standing in front the shop or enter the neighbor's shop is sufficient already.

What I foresee is Pokemon Go selling spawn events to malls. E.g. 1U, Mid Valley, Pyramid etc pays Pokemon Go for a rare pokemon to spawn in their mall for a weekend or so. That & combined with some marketing would definitely drive people into the mall. Another possibility is to sell battle events (a feature not introduced yet), e.g. spawn an evil Charizard for an hour in specific place for people to battle in masses.

I think mid Valley no nid lo, ad so dam pack and no parking.

Maybe those new mall which want die cannot die will need it la..

finally some1 with the same thinking... further more, cheapsake malaysian like myself will mostly walk into McD near my house. sit down, grab what i need in pokemon and out of the shop without consuming at all.


to tell you the truth, only big malls can do it.... small mall struggling do not have the purchasing power and maybe not even qualify to host such event.... pokemon company do not want to go an empty mall to promote their game.... have you ever seen big super star held their event in ghost mall? i cant imagine having pokemon event inside econsave or the store.

Say a scenario.

If mewtwo appear in genting highland.. i bet probably most hotel will be fully booked..

Cheers! I did the same thing, just went into McD....leech their WiFi & air-cond for free for few hours & then chao LOL.

That'll probably one of the main income for Pokemon Go. Selling "events" to big companies as crowd puller. Set an event date, blast kau kau in the media that there'll be a Mewtwo spawning at 12pm to 4pm in Genting for 1 weekend. Damn that mountain is gonna be so crowded.

Mcd wifi can use one meh ?
Slow like turtle.. better use sendiri phone data pack la..

Actually i also agree, mega big event only happen at places tat are already proven crowded.. so those cold places really have to do a lot a lot alot of consistent activities in order to keep crowd coming.

Scared later they encourage customers that in order to get the freebies, you have to purchase a meal and then ask you to log in to their WiFi, confirm will get jam up thier WiFi system.

On the other hand, what about for those places with lack of foot traffic, instead of spawning legendary Pokemon like Mew or Mewtwo into those dead places, what about encouraging those uncommon Pokemon that can only be found in selected places to spawn at their mall.

For example, Dragonite. Maybe say Dragonite can only be found at KLCC Park. But of course, there might be people who are just plain lazy to drive all the way there say if you're from Seremban. So what they can do is spawn at places such as the Mitsui Outlet Park at KLIA for example (that place have foot traffic, just using as an example).

It should be effective but not sure how the cost is going to come out to promote having Dragonite in those places but it should gonna be more cost effective than having Mew or Mewtwo at those places with less or no foot traffic. Just my opinion.

agree bro, if the crowds don't spend at the shop. i think the owners next time will charge them entrance fee

If a rare pokemon appear inside Sunway Lagoon, will u buy a tix and go in and catch ?