I think these are traps setup by Sony to lure you into buying more subscriptions.
1. Start by offering better games than other regions.
2. Followed by offer bundle games or discounts for PSN subscriptions. If any of you remembered, they actually started offering discounts early this year, then followed by free games (infamous/the order), then discount again, then now free/bundle games again.
3. How do point 1 and 2 relate? First they make you feel that Asia PSN is the best now, so that you will not feel reluctant to extend your subscription. If you fall for their trap, you might have extended your subscriptions for 4 years (from point 2).
4. They will continue to do this until they milk enough money from Asia, and then move on to other regions. That is what happens to US PSN. It was until recently that US PSN has always offer better free games and better promo. Now they milk enough money from US, and move on to Asia PSN. When that happens to Asia PSN, you will either say bye bye to your 4 years subscriptions or just stick to the mediocre offering.
But, having said all that I hope it won't happen. I myself have fallen for the trap twice (both times when they offer free games). Adding that to my current subscription, I still have 2.5 years with Asia PSN.

Lol what kind of conspiracy marketing talk is this? Lol. Just play the free games lAh. All of us benefit. At RM 129 per year and at least one AAA free game guaranteed what's there to lose?