If I remember correctly the Sonata YF was priced about the same price as Camry 2.0. Sales was bad. Most of the YF on the road were sold at steep discount to Sime Darby staff. Then they had rm20K discount which made it cheaper than Camry and sales improved.

However you buy cheaper also sell cheaper. In the end no gain and no loss compared to a Jap car.

But the present Sonata LF is a hard sell as it is priced the same as Camry 2.0. Unless you really want this car you will get whacked when you resell.