yup

You've never owned a plasma have you?
OLEDs are several dozen times easier to baby sit than a Plasma. No doubt, there are still risks - but that's just how emissive displays work.

So until we get laser TVs, this is how it is unless you want to settle for the outdated-but-still-expensive AF edge-lit LCDs. OR~ One can opt for FALD LCDs, of which is really only good at sizes beyond 65 inch to incorporate enough individual zones. But then people are going to come up with dumb excuses of "no place to put lah, so big and so expensive still!".