The soundbar redemption is already over IINM, but LG being LG - they're just gonna keep doing FOC soundbars anyway. It's not even a "promotion" anymore.

Yes burn-in issues are real. It's part and parcel of OLEDs, no 2 ways around that. But when or how it happens entirely depends on the usage of the user. I'm still on my 18 months old C7 and I've yet to have any sign of burn-in, I use it as an all round display for PC, gaming and movies. Temporary IR, definitely. But if a user says they've never had temporary IR then they'd be lying through their bunghole or they don't even have an OLED in the first place.

For the individual pixels themselves losing brightness (and there fore vibrancy), yes - that too will happen. But for me, I vary my content so much that I'm very certain that every pixel on my C7 are aged pretty close to another - so even on test check patterns, I don't see much variation. I know people who uses their OLEDs to watch only letterboxed movies and after a long while, they'd be surprised to see the top and bottom part of their screens being brighter than the middle part of the screen on a full screen. Point being, just vary your content.

Obvious typo bro. The C7 hasn't even been out for 18 months yet in Malaysia. My bad.