QUOTE(ymeng85 @ Oct 5 2018, 03:49 PM)
Yes the AP continues to be a factor for us.
So we have to go through another middle man that imports it first and then we select from them. Hence the extra overhead
Not to mention the volume of home brewers are not yet at the level we see compared to other countries and I would say alot prefer variety (most will repeat the same order but instead opt to try a different bean everytime)
The overhead that we incur to RnD (profiling) and human hours (we're not roasting large batches in automatic machines and just leaving it on the shelves till you order) means we have to keep margins at a certain minimum just to keep ourselves afloat
If we screw up a roast - curves not matching/not changing settings at the right time/gas run out/spills....all this goes to the rubbish bin
Small artisan style business is tough in Malaysia haha
Anyways, I would also encourage more learning and reading about origins, flavors etc.
It's not as simple to just compare price to weight. Not all coffees come from the same source and go through the same processing/sorting
Alot of the unique flavors come from terroir conditions - soil, weather, elevation + varietals (rare ones such as Sidra, WushWush, Gesha) combine to change the prices
End of the day, I much prefer to judge a price based on the cup quality. How unique and clear are the flavors as well as the level of sweetness and finish that you are getting
This justifies the price of green + price of roaster's skill
Additionally, I will be transparent here and give you guys real world example. Nothing to hide here anyways, the coffee commodity Coffee Price (C-Price) is a global available daily index:
Commercial grade screen size sorted to 17/18 screen size (large beans) Brazil - RM16/kg green coffee cost
Specialty grade midrange Ethiopia - RM40-50/kg green
Best of Panama/Gesha/Competition coffees/COE/New experimental processing - Anywhere from RM300/kg to RM20,000/kg green (and want also not necessary can get, need to bid/auction/buy whole farm)
So............................can't just go with weight/price

Thanks for this, very good informative post. I think it's true for other parts of the creative industry as well. We rarely recognize the value of human aptitude in certain fields..their expertise, time, effort, pure talent. A good example would be artists and photographers finding it hard to justify the prices that they charge to customers for their artwork and/or services.So we have to go through another middle man that imports it first and then we select from them. Hence the extra overhead
Not to mention the volume of home brewers are not yet at the level we see compared to other countries and I would say alot prefer variety (most will repeat the same order but instead opt to try a different bean everytime)
The overhead that we incur to RnD (profiling) and human hours (we're not roasting large batches in automatic machines and just leaving it on the shelves till you order) means we have to keep margins at a certain minimum just to keep ourselves afloat
If we screw up a roast - curves not matching/not changing settings at the right time/gas run out/spills....all this goes to the rubbish bin
Small artisan style business is tough in Malaysia haha
Anyways, I would also encourage more learning and reading about origins, flavors etc.
It's not as simple to just compare price to weight. Not all coffees come from the same source and go through the same processing/sorting
Alot of the unique flavors come from terroir conditions - soil, weather, elevation + varietals (rare ones such as Sidra, WushWush, Gesha) combine to change the prices
End of the day, I much prefer to judge a price based on the cup quality. How unique and clear are the flavors as well as the level of sweetness and finish that you are getting
This justifies the price of green + price of roaster's skill
Additionally, I will be transparent here and give you guys real world example. Nothing to hide here anyways, the coffee commodity Coffee Price (C-Price) is a global available daily index:
Commercial grade screen size sorted to 17/18 screen size (large beans) Brazil - RM16/kg green coffee cost
Specialty grade midrange Ethiopia - RM40-50/kg green
Best of Panama/Gesha/Competition coffees/COE/New experimental processing - Anywhere from RM300/kg to RM20,000/kg green (and want also not necessary can get, need to bid/auction/buy whole farm)
So............................can't just go with weight/price
Oct 5 2018, 03:56 PM

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