annual fees charges upon activate

It depends on whether one prefers to use the miles to redeem flights or convert to cash.

1) If redeeming flights is preferable and there is limited number of miles, then this offer is not attractive.

2) If one has enough miles for flight redemption and extra miles to convert to cash, then this is excellent offer - perhaps "once in a lifetime offer". Normally, it is very difficult to achieve Enrich Gold status, unless one's company pays for full fare international flights with MAS or One World Alliance, many times a year. The Enrich Gold / Sapphire Blue One World status grants its holders the access to business class lounges, priority boarding, and extra 50% luggage allowance whenever you are flying Economy class on ANY airlines in the One World Alliance - this includes Cathy Pacific, British Airway, Qatar, Japan Airlines, etc.

For example, if one has the CIMB WTE credit card, 800,000 points. These can be converted to either 80,000 Enrich miles or RM 2000 cashback directly into CIMB savings/current account.

This month, Enrich offers 10% extra miles if you convert Points to Enrich.
Therefore,

800,000 CIMB Points > 88,000 miles (inclusive of 10% miles)

88,000 Enrich miles can be converted to 88,000 EnrichMoney points (1:1 conversion). The 88,000 EnrichMoney points can be converted to cashback of 88,000/40 = RM 2200 to spend via the EnrichMoney Prepaid Visa card. Additionally and most importantly, you also earn Enrich GOLD / SAPPHIRE BLUE status with all One World airlines for about 15 months - with expiry in December 2024.

I think the offer is too good to be true but true - more so when coupled with 10% extra Miles this month