Best place to view is Desa Home Kepong because they have all the tvs on display at once, and they play Astro HD so very easy to compare.  If it can play low quality Astro well it should play 1080p and 4k content much better.

Picture quality wise 4) Toshiba beats 3) Sony. It has better blacks only 2nd to Oled. 

Btw 55in oled price also dropped to rm6k+.

I believe all these tvs will look better once calibrated, but one thing can't be controlled is the black level, so I shortlisted all these for good black levels to my eyes. Only Sharp 950x is a bit off maybe because they use extra bright panels.

sharp has been going thru a lot of changes, not making much profit, like many japanese electronic/electrical cos. due to strong yen which has been appr against even the usd becos of china's rmb continuous devaluation.

they tend to spend more money on the technology r&d, incl the 8k tv just launched.

samsung and lg spend a lot of money on advertising and pr.

sony, panasonic, philips... in the middle.
i have bought 4 sharps in the last 7 years.

none has failed.

newest one is the lc50ue630x, a 4k uhdtv - very satisfied with it.

sharp has a good loyal customer base.

durability and reliability is very impt - saves a lot of time and money over the years.

like all electrical appliances and electronic gadgets, one tends to develop some prejudice over brands.

can become a very personal set of choices, at least for me.

over the last decade, for progressive buying, i come to stick to these brands very firmly:

tv - sharp
air cond - mitsubishi
pc/notebook - dell
routers, networking equipment - asus
android boxes - himedia

other things like handphones, tablets... still trying a variety, no bias...

i had 3 sony's before i switched to sharp.

the old sony's esp the CRT's were excellent, can last >15 years!

lcd/led, i really don't know...

Yes of course, comparing full array led flagship 4k model from Toshiba vs entry level 1080p Sony. It's no comparison.

Same price bracket.

IF Proton Preve and Mazda 3 same price, why cannot compare? Although one is rubbish and the other a globally acclaimed car.

Yes. 50" Sony W800C and 50" Toshiba L9450 in the same price bracket. Clearly it won't be at the exact same price. I ordered my L9450 for RM2,9xx. The 50" W800C is around RM3,099 at most places. The Toshiba is at RM3,399 at most places. They are both in the RM3000 to RM3500 price bracket.

What kind of stupidity to compare things at the exact same price? Hardly common.

You need to learn to look at models within brands and what the features that they offer and not the brand alone. Your comments are very uneducatedly generic. "This brand is expensive, this brand is better than that, etc. are not helping anyone least of all yourself.

Perhaps reading the thread from the beginning will enlighten you a little bit? You also need to keep an open mind and supress your pre-conceived ideas about certain brands. What your father told you or your experience of buying a TV 10 years ago are mostly not applicable anymore. 10 years ago who would have thought that LG would have the best TV technology in the world today?

See, you just did it again