By Mr Philip Woo.....

Strategic Business Planning and Development

Paper 3.5

June 2007 suggestions




1. Models of strategic management

. Kenichi Ohmae - Strategic triangle (three c's)

. Michael Porter - Competitive advantage and generic strategies

. Strategic development - Deliberate, emergent and incremental
strategies ( Mintzberg, Linblom and
Quinn)

. Henry Mintzberg - 5 P's (Plan, ploy, pattern, position, perspective)

. Strategic Intelligence - Donald Marchand




2. External environmental scanning

. Analysis of customers and markets - Market segmentation
targeting and positioning
- Market research
(Desk and field research
Retail audit and test marketing)

. Benchmarking - Internal, Competitive, Process/Activity, Customer
and Generic

. Industry Analysis - Michael Porter's 5 competitive forces





3. Internal Assessment

. Product Market Portfolio (BCG)

. Product Life Cycle (PLC)

. McKinsey 7s



4. The nature of strategic analysis and choice

. Corporate Appraisal - SWOT, PESTEL, 6M, Value Chain

. Ansoff's - Product market matrix

. Stakeholder expectations - Mendelow matrix

. Strategic direction - Mission statement, objectives and strategic
Intent (Hamel and Prahalad)




5. The nature of strategy implementation

. Marketing strategies - strategies of market leader, follower, nicher
and challenger
- promotion mix (advertising, sales promotion,
public relations, personal selling)
- marketing mix (4P's/6P's)

. Service marketing - Intangibility, inseparability, variability, ownership

. IT and strategic advantage - Strategic importance of IT (McFarlan
and McKenny strategic grid)
- Michael Earl awareness, opportunity and position framework
- Michael Earl system audit grid

. Management and control of quality - TQM and Quality Circles

. Management of change - strategies for managing change
(Johnson and Scholes, Lewin, Gemini 4R's, Huczynski and Buchanan
Pettigrew and Whipp), System intervention Strategy

. Goold and Campbell - Strategic management styles (strategic planning
strategic control and financial control)




6. Matching structure with strategy

. Matrix structures, SBU, transitional/adaptive structures (virtual organization

. Burns and Stalker - organic and mechanistic structures

. Henry Mintzberg - organizational configurations



7. The nature of global competition

. Global strategies - product positioning
- development of global brands
- Standardization vs Customization

. Managing global company - Ethnocentric, Polycentric, Geocentric
- Kenichi Ohmae 5C's

. Development of global business
- market convergence, cost advantages, government pressures, currency, trade barriers and global competition


. Entry to foreign market - Jacoby's six stages




8. Outcomes of the strategic management process

. Corporate decline / Strategic failure - causes, failing to adapt and
strategic drift (Miller)


. Learning Organisation - Peter Senge and David Galvin



9. Ethical considerations


. Corporate ethics and managerial ethics - Carroll's moral, immoral and amoral management (ethical norms, motives, goals, legal orientations and strategy)

. Corporate governance - features of poor corporate governance
- code of best practices and combined code


. Social responsibility

To your own risk!!

Q1
a)emergent strategy
b)competitive environment aka 5 forces
c)strategic options
d)role of accountant in innovation

Q2
a)ethical dilemma
b)Corp Governance

Q3
a)Mktg overseas
b)Mkt Segmentation

Q4
a)Kaplan & Norton's BSC
b)Stakeholder analysis